Measurement, metrics, and statistics

Scroll down for posts that have been tagged with “meas­ure­ment and met­rics and stat­ist­ics” (CSR) as it relates to travel & tour­ism industry stakeholders.

“I often say that when you can meas­ure what you are speak­ing about, and express it in num­bers, you know some­thing about it; but when you can­not express it in num­bers, your know­ledge is of a mea­gre and unsat­is­fact­ory kind; it may be the begin­ning of know­ledge, but you have scarcely, in your thoughts, advanced to the stage of sci­ence, whatever the mat­ter may be.” _ Wil­li­am Thom­son (Lord Kelvin)

Tags are inform­al; an after­thought to con­tent cre­ation. The “Good Tour­ism” Blog nev­er gets bogged down with tag­ging accur­acy or con­sist­ency. Feel free to com­ment on any post you think has been incor­rectly or insuf­fi­ciently tagged. “GT” encour­ages good-faith debate and dis­cus­sion and appre­ci­ates help­ful feedback.

Prioritising well-being in travel & tourism


Prioritising well-being for all affected by travel & tourism with Planet Happiness

Part­ner Mes­sage by Paul Rogers of “GT” Insight Part­ner Plan­et Hap­pi­ness: As tour­ism stake­hold­ers, if we truly value and believe in this life-chan­­ging industry, if we want to advoc­ate its mer­its and abil­ity to deliv­er the UN SDGs, we need to recog­nise the imper­at­ive to value and meas­ure travel and tourism’s con­tri­bu­tion to des­tin­a­tion well-being.  Travel and […]

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Tourism & ‘climate emergency’: It’s the metrics, stupid

May 18, 2021

It's the metrics, stupid. Image: Storm cloud background by FelixMittermeier (CC0) via Pixabay. https://pixabay.com/photos/storm-clouds-clouds-cumulus-3499982/ Stat overlay by postman85 (CC0) via Pixabay. https://pixabay.com/illustrations/graph-pie-chart-business-finance-963016/

Geof­frey Lip­man of “Good Tour­ism” Part­ner SUNx shares a unique “GT” Insight into a TRINET dis­cus­sion cur­rently under­way about tour­ism and cli­mate change.  TRINET is the Tour­ism Research Inform­a­tion Net­work, an email dis­tri­bu­tion list that links glob­al tour­ism schol­ars.  This is an adapt­a­tion of Prof Lip­man’s recent post to TRINET in which he argues why […]

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Tourism & hosts’ well-being: Moving beyond GDP towards a better life

April 27, 2021
One Comment

Arriving at happiness? By Jacqueline Munguía (CC0) via Unsplash. https://unsplash.com/photos/1pAwJiCD60c Graph climber overlay by Peggy_Marco (CC0) via Pixabay. https://pixabay.com/photos/refugees-economic-migrants-1015309/

Every­one wants to be happy, or at least con­tent. Travel & tour­ism has long proven to deliv­er that to its cus­tom­ers. But what about about the res­id­ents of places they travel to and through?  In this “Good Tour­ism” Insight, uni­ver­sity pro­fess­or Larry Dwyer iden­ti­fies a prom­ising hol­ist­ic frame­work for bench­mark­ing broad­er soci­et­al well-being.  Dr Dwyer […]

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Why build well-being into destination resilience and tourism recovery?


Why build well being into destination resilience and recovery

Much has been writ­ten about includ­ing host com­munit­ies in des­tin­a­tion man­age­ment and tour­ism devel­op­ment decision-mak­ing, but how would one go about meas­ur­ing con­tent­ment, well-being, or even hap­pi­ness, on an ongo­ing basis? In this “Good Tour­ism” Insight, Paul Rogers of “GT” Insight Part­ner Plan­et Hap­pi­ness presents a solu­tion.  Pri­or to the onset of the COVID-19 global […]

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Regenerative ecotourism: Asking questions is the best place to start

December 3, 2020
3 Comments

Overland track, Tasmania Wilderness. Image by pen_ash (CC0) via Pixabay. https://pixabay.com/photos/overland-track-tasmania-wilderness-4111331/

“Ask­ing ques­tions is the best place to start,” Anna Pol­lock said dur­ing the after­noon of the third and final day of the 2020 Glob­al Eco Asia-Pacific Tour­ism Con­fer­ence. And she’s right, of course, yet no-one got the oppor­tun­ity to ask her any! Ms Pol­lock may be right about the bene­fit of ques­tions, but she’s obvi­ously not […]

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Piling up: India tourism’s growing waste management problem

June 3, 2019
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India's beautiful iconic Taj Mahal and a pile of waste. Combines right-free images by Roney John (Taj Mahal) via Pexels and MrsBrown (the waste) via Pixabay.

Sus­tain­able tour­ism lead­er Tejas Joseph sum­mar­ises the waste man­age­ment chal­lenges facing India and its travel, tour­ism, and hos­pit­al­ity sec­tors, and recom­mends the first step towards tak­ing respons­ib­il­ity for it. Travel & tour­ism accoun­ted for 9.2% of India’s GDP in 2018 and facil­it­ated 8.1% of employ­ment. Fur­ther, the travel & tour­ism industry in India is slated to […]

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