Health and wellness tourism

Scroll down for posts tagged with ‘Health and well­ness tourism’.

There is a grow­ing trend of people using travel & tour­ism to improve their health and well-being. This trend is being driv­en by a num­ber of factors, including:

  • The increas­ing aware­ness of the import­ance of health and well-being;
  • The rising cost of health­care; and
  • The desire for people to exper­i­ence new things and cultures

Travel & tour­ism is respond­ing by offer­ing a wide range of health and well­ness-related products and services. 

These include:

  • Med­ic­al tour­ism: This is the prac­tice of trav­el­ling to anoth­er coun­try to receive med­ic­al care because it is cheap­er and/or more advanced than at home.
  • Well­ness tour­ism: This is the prac­tice of trav­el­ling to a des­tin­a­tion for the pur­pose of improv­ing one’s phys­ic­al and men­tal health and well-being. Well­ness tour­ism activ­it­ies can include yoga, med­it­a­tion, and spa treat­ments, as well as more phys­ic­al activ­it­ies, such as hik­ing, cyc­ling, kayak­ing, or running.

The tour­ism industry is well-posi­tioned to cap­it­al­ise on the grow­ing trend of health and well­ness tour­ism. The industry has a glob­al reach, and it can offer a wide range of products and ser­vices that meet the needs of dif­fer­ent travellers.

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‘parkrun tourism’: A tonic for our times

June 27, 2023

parkrun tourism Image by Pintera Studio (CC0) via Pixabay

It is gen­er­ally con­sidered healthy to social­ise with oth­ers and to exer­cise out­doors; activ­it­ies that some jur­is­dic­tions deemed prob­lem­at­ic dur­ing pan­dem­ic lock­downs.  Com­bin­ing those activ­it­ies is park­run­ning.  Han­nah Dalton invest­ig­ates the poten­tial of park­run and park­run tour­ism to (re)build social cap­it­al both at home and away. It’s a “Good Tour­ism” Insight ini­ti­ated by Tourism’s Hori­zon, a […]

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Wellness pilgrimage: A post-COVID tourism business opportunity for sacred sites

August 31, 2021
One Comment

Is there wellness, perhaps even enlightenment, at the end of the COVID-19 tunnel? By Warren Wong via Unsplash. https://unsplash.com/photos/P1fZRtz7-VE

Many people will be keen to travel for well­ness, per­haps even enlight­en­ment, when they arrive at the end of their COVID-19 tun­nels. In this “Good Tour­ism” Insight, uni­ver­sity lec­turer Ricardo Nic­olas Progano points to the poten­tial for rur­al des­tin­a­tions with sac­red, spir­itu­al, or reli­gious her­it­age to tap into pent-up well­ness tour­ism demand. [Thanks to Jim […]

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A ‘year of hell’, pent-up wanderlust, and the supermarket of beautiful places

June 22, 2021
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Supermarket hell? By Melanie Lim (CC0) via Unsplash. https://unsplash.com/photos/246b6c6IeC0

If sus­tain­ab­il­ity is ever going to be more than fantasy, tour­ists and the tour­ism industry need to treat inter­na­tion­al travel as a priv­ilege and value domest­ic des­tin­a­tions much more highly. This is accord­ing to vet­er­an hos­pit­al­ity, mar­ket­ing, and crisis man­age­ment con­sult­ant Bert van Wal­beek. How­ever, as evid­enced by this “Good Tour­ism” Insight, he’s not counting […]

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Can transformational tourism help solve the post-COVID mental health crisis?

June 17, 2021

Transformation in situ. Preparing to travel. Image by GLady (CC0) via Pixabay. https://pixabay.com/photos/cocoon-butterfly-larva-larvae-209096/

Through­out his­tory our spe­cies has trans­formed where we’ve trav­elled, been trans­formed by travel, and trav­elled to trans­form. There is little doubt that many of us are hap­pi­est when we are on the move. Is tour­ism schol­ar Rohan Bhalla cor­rect in think­ing that our industry could be part of the solu­tion to the world’s men­tal health […]

Read More Can transformational tourism help solve the post-COVID mental health crisis?

Prioritising well-being in travel & tourism


Prioritising well-being for all affected by travel & tourism with Planet Happiness

Part­ner Mes­sage by Paul Rogers of “GT” Insight Part­ner Plan­et Hap­pi­ness: As tour­ism stake­hold­ers, if we truly value and believe in this life-chan­­ging industry, if we want to advoc­ate its mer­its and abil­ity to deliv­er the UN SDGs, we need to recog­nise the imper­at­ive to value and meas­ure travel and tourism’s con­tri­bu­tion to des­tin­a­tion well-being.  Travel and […]

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Tourism & hosts’ well-being: Moving beyond GDP towards a better life

April 27, 2021
One Comment

Arriving at happiness? By Jacqueline Munguía (CC0) via Unsplash. https://unsplash.com/photos/1pAwJiCD60c Graph climber overlay by Peggy_Marco (CC0) via Pixabay. https://pixabay.com/photos/refugees-economic-migrants-1015309/

Every­one wants to be happy, or at least con­tent. Travel & tour­ism has long proven to deliv­er that to its cus­tom­ers. But what about about the res­id­ents of places they travel to and through?  In this “Good Tour­ism” Insight, uni­ver­sity pro­fess­or Larry Dwyer iden­ti­fies a prom­ising hol­ist­ic frame­work for bench­mark­ing broad­er soci­et­al well-being.  Dr Dwyer […]

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