Geoffrey Lipman

Professor Geoffrey Lipman

Prof Geof­frey Lipman

Geof­frey Lip­man is a former top offi­cial and innov­at­or at the Inter­na­tion­al Air Trans­port Asso­ci­ation (IATA), World Travel & Tour­ism Coun­cil (WTTC), and United Nations World Tour­ism Organ­iz­a­tion (UNWTO).

In his cur­rent roles as chief dis­rup­tion archi­tect and pro­fess­or at GreenEarth.travel, and co-founder of the SUNx Pro­gram, Prof Lip­man advoc­ates con­cepts such as “green growth”, “impact-travel”, and “trav­el­ism”, and asserts that cli­mate change is “exist­en­tial”.

Prof Lip­man’s firm belief that cli­mate change has the poten­tial to knock out our spe­cies has not only inspired him to add the “x” to SUNx, but is also driv­ing him to pur­sue the most ambi­tious pro­ject of his career; the real­isa­tion of a Strong Uni­ver­sal Net­work (SUNx) that will empower and resource cur­rent and emer­ging gen­er­a­tions who must face the exist­en­tial threat head on.

‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do


‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do. Image by Markus Spiske (CC0) via Unsplash. https://unsplash.com/photos/people-gathered-outside-buildings-holding-climate-justice-now-signage-dYZumbs8f_E

There is increas­ing chat­ter on social media about the need for ‘Cli­mate Justice’. At its core, Cli­mate Justice is ensur­ing a very strong meas­ure of pro­tec­tion for those who did the least to cre­ate the ‘Code Red Cli­mate Crisis’, and who are likely to be the most to suf­fer from cli­mate change, and who are […]

Read More ‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do

No apologies: ‘eXistential’ climate change and peak GHG emissions 2025 are not advocacy issues. Travel & tourism must act now!


No apologies: ‘Existential’ climate change and peak GHG emissions 2025 are not advocacy issues. Travel & tourism must act now!

We at SUNx Malta make no apo­lo­gies for push­ing the exist­en­tial imper­at­ive of achiev­ing peak GHG emis­sions by 2025. We are reach­ing out to the lead­er­ship of the travel & tour­ism sec­tor to act on the latest IPCC report call­ing for three clear tar­gets to sta­bil­ise glob­al tem­per­at­ures at Par­is 1.5°C by mid-century …

Read More No apologies: ‘eXistential’ climate change and peak GHG emissions 2025 are not advocacy issues. Travel & tourism must act now!

Vale Mikhail Gorbachev, planetary hero


Mikhail Gorbachev, May 12, 2010 by Veni (CC BY 2.0) via Flickr. https://www.flickr.com/photos/veni/4602977436/in/photostream/

Mikhail Gorbachev died on August 30th, 2022. The former Pres­id­ent of the Uni­on of Soviet Social­ist Repub­lics (USSR) is best remembered as the man who engin­eered the peace­ful trans­form­a­tion of the USSR and the open­ing of the Ber­lin Wall. Less known is the fact that dur­ing his incred­ible life he col­lab­or­ated closely with Maurice Strong. Togeth­er they […]

Read More Vale Mikhail Gorbachev, planetary hero

Back to the future: A sustainability plan for our kids


Back to the future: A sustainability plan for our kids was led and then inspired by Maurice Strong whose legacy continues through the SUNx Strong Universal Network

On the 50th Anniversary of the Stock­holm Earth Sum­mit, and the 30th Anniversary of the Rio Earth Sum­mit — both of which were led by my friend Maurice Strong, the inspir­a­tion for SUNx Malta (Strong Uni­ver­sal Net­work) — I gave a key­note at a Stock­holm event reflect­ing on the dom­in­ant role Maurice played in cre­at­ing today’s United Nations-led climate […]

Read More Back to the future: A sustainability plan for our kids

Hello 2022: Hello Code Red, Climate Friendly Travel


Hello 2022 and Code Red, Climate Friendly Travel

Good­bye 2021 Des­pite the per­man­ent drama of an intensi­fy­ing pan­dem­ic, 2021 also under­scored the mag­nitude of our creep­ing, exist­en­tial glob­al cli­mate crisis.  Weath­er extremes decim­ated com­munit­ies on all con­tin­ents: Crazy floods in Europe and Canada; Massive forest fires in the US and Aus­tralia; Droughts in Africa; Typhoons in the Pacific and the Atlantic; and growing […]

Read More Hello 2022: Hello Code Red, Climate Friendly Travel

CODE RED: SUNx’ 7‑point climate action plan for tourism is more ambitious than the Glasgow Declaration

and November 26, 2021
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Climate Friendly Travel; SUNx' Code Red Plan for our Kids

At SUNx Malta we have a clear view of the path for­ward for our sec­tor to respond to the “code red” cli­mate crisis iden­ti­fied by UN Sec­ret­ary Gen­er­al António Guterres. It’s more ambi­tious than the heav­ily mar­keted Glas­gow Declar­a­tion on Cli­mate Action in Tour­ism, spe­cific­ally in terms of earli­er deliv­ery dates, cov­er­age of all greenhouse […]

Read More CODE RED: SUNx’ 7‑point climate action plan for tourism is more ambitious than the Glasgow Declaration