Time to be ‘Strong’: Unprecedented NFT Earth Swatch auction to benefit tourism’s post-pandemic recovery, climate resilience, and environmental causes


Time to be ‘Strong’: Unprecedented NFT Earth Swatch auction to benefit tourism’s post-pandemic recovery, climate resilience, and environmental causes

The parties behind the auc­tion — glob­al ini­ti­at­ive for Cli­mate Friendly Travel SUNx — Strong Uni­ver­sal Net­work and cyber­se­cur­ity com­pany WISeKey — have cre­ated the first ever non-fun­­­gible token (NFT) related to cli­mate change and sus­tain­ab­il­ity. The first-off-the-line “Earth Swatch” watch, designed by cli­mate act­iv­ist and sus­tain­able devel­op­ment pion­eer Maurice Strong for the 1992 Rio Earth Sum­mit, is going up for […]

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Living the good life: Can tourism help save a host community from itself?

April 13, 2021
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Barefoot Bar: Living the good life in the Cook Islands. Image supplied by Ani Thompson

Much has been made about how travel & tour­ism exploits host com­munit­ies. But can our industry pro­act­ively improve loc­als’ health and well-being? Ani Thompson thinks so. In this “Good Tour­ism” Insight, the hoteli­er shares how she has lever­aged the resources avail­able to her to help tackle the scourge of non­com­mu­nic­able dis­eases in her nat­ive Cook […]

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How New Zealand’s Tiaki Promise advances regenerative travel & tourism

April 8, 2021
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Dolphin tiaki promise inset within a view from Roy’s Peak, Wanaka, New Zealand. Photo by Jasper van der Meij (CC0) via Unsplash. https://unsplash.com/photos/k7D1O46HPwA

Inde­pend­ent research­er Bron­wyn Hutchis­on takes a look at New Zeal­and’s des­tin­a­tion care pledge, the Tiaki Prom­ise, and its poten­tial for advan­cing regen­er­at­ive travel & tour­ism. It’s a “Good Tour­ism” Insight. [Thanks to Regina Scheyvens for invit­ing Ms Hutchis­on to write a “GT” Insight.] The COVID-19 pan­dem­ic has wreaked hav­oc on domest­ic and inter­na­tion­al tour­ism worldwide. […]

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A green way of life: Luang Prabang View, Laos


How to make a hotel green & responsible: Just do it!

Some may struggle with the costs of sus­tain­able prac­tices, but former Luang Pra­bang View Hotel Gen­er­al Man­ager John Wil­li­ams sees going green as a way of life … while sav­ing green­backs along the way.  This is the third Sus­tain­able Tour­ism Laos Show­case by “Good Tour­ism” Des­tin­a­tion Part­ner WeAre­Lao. Mr Wil­li­ams grew up in a rur­al town, where […]

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High value, low volume tourism: Is Bhutan’s old normal the world’s new normal?

April 6, 2021
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Bhutanese boys in traditional attire. Image (c) Dorji Dhradhul.

While some places adopt Bhutan’s Gross Nation­al Hap­pi­ness, the King­dom’s tour­ism offi­cials would be happy for the world to emu­late its ‘high value, low volume’ tour­ism policy too. Dorji Dhradhul, dir­ect­or-gen­er­­al of the Tour­ism Coun­cil of Bhutan, dis­cusses it in this “Good Tour­ism” Insight. Lead­er­ship is all about decid­ing what to do and then doing […]

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Planning tourism with purpose & love in New Zealand’s Bay of Plenty

March 25, 2021
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Planning tourism with purpose & love in New Zealand’s Bay of Plenty

Kristin Dun­ne’s “eyes were opened” to pos­sib­il­it­ies for travel & tour­ism that she could not ignore; pos­sib­il­it­ies based on pur­pose, place, and pas­sion­ate people. In this “Good Tour­ism” Insight, the des­tin­a­tion man­ager shares Tour­ism Bay of Plenty’s Te Hā Tāpoi | The Love of Tour­ism. Kia ora koutou from Aotearoa (New Zea­l­and). I am privileged […]

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