“Good Tourism” in Bhutan

“Good Tour­ism” des­tin­a­tions and places in Bhutan, and the travel & tour­ism stake­hold­ers in the land­locked Him­alay­an nation who are keen to show­case their good, their bet­ter, and their best.

Supporting ‘Bhutan Believe’: The SUSTOUR Bhutan story so far

and March 25, 2024

Supporting 'Bhutan Believe'

Bhutan believes it is (or could be) the world’s green­est and most respons­ible travel des­tin­a­tion. The SUSTOUR Bhutan pro­ject, fun­ded by the European Uni­on under its SWITCH-Asia pro­gramme, is sup­port­ing Bhutan’s effort to real­ise this goal with a focus on sus­tain­able, inclus­ive, and resi­li­ent tour­ism devel­op­ment.  “The SUSTOUR pro­ject stands as a beacon of relevance […]

Read More Supporting ‘Bhutan Believe’: The SUSTOUR Bhutan story so far
Posted in "GT" Destinations & Places, "Good Tourism" in Asia, "Good Tourism" in Bhutan, "GT" news & events, "GT" news from Asia, Sponsored posts
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Believe in Bhutan: Book a meeting at ITB for sustainable, affordable, life-changing tours

February 19, 2024

Believe in Bhutan: Book a meeting at ITB for sustainable, affordable, life-changing tours. Bhutan Believe.

Believe it.  Bhutan, the land famed for its Gross Nation­al Hap­pi­ness, majest­ic land­scapes, and unique cul­tur­al exper­i­ences, is now more access­ible than ever for trav­el­lers.  This is thanks to sev­er­al key improve­ments in travel pro­ced­ures, includ­ing a sim­pli­fied visa pro­cess, reduced Sus­tain­able Devel­op­ment Fee (now US$100 per day), and increased flight options.  Not only that, […]

Read More Believe in Bhutan: Book a meeting at ITB for sustainable, affordable, life-changing tours
Posted in "GT" Destinations & Places, "Good Tourism" Events, "Good Tourism" in Asia, "Good Tourism" in Bhutan, "GT" news & events, "GT" news from Asia, Sponsored posts
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High value, low volume tourism: Is Bhutan’s old normal the world’s new normal?

April 6, 2021
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Bhutanese boys in traditional attire. Image (c) Dorji Dhradhul.

While some places adopt Bhutan’s Gross Nation­al Hap­pi­ness, the King­dom’s tour­ism offi­cials would be happy for the world to emu­late its ‘high value, low volume’ tour­ism policy too. Dorji Dhradhul, dir­ect­or-gen­er­­al of the Tour­ism Coun­cil of Bhutan, dis­cusses it in this “Good Tour­ism” Insight. Lead­er­ship is all about decid­ing what to do and then doing […]

Read More High value, low volume tourism: Is Bhutan’s old normal the world’s new normal?
Posted in Insights & Best Practices, "Good Tourism" in Asia, "Good Tourism" in Bhutan, "GT" Destinations & Places
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Not so happy: Bhutan’s dysfunctional tourism strategy

July 6, 2017
2 Comments

Bhutan tourism is not so happy

The real­ity of Bhutan tour­ism is more gross dys­func­tion than gross hap­pi­ness, accord­ing to Rieki Crins in this “Good Tour­ism” Insight. UPDATE, May 2021: This “GT” Insight from July 2017 con­trasts with the April 2021 “GT” Insight by Dorji Dhradhul of the Tour­ism Coun­cil of Bhutan: “High value, low volume tour­ism: Is Bhutan’s old normal […]

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Posted in Insights & Best Practices, "Good Tourism" in Asia, "Good Tourism" in Bhutan, "GT" Destinations & Places
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