“Good Tourism” Products

“GT” Products are goods & ser­vices that help travel & tour­ism stake­hold­ers — who­ever and wherever they are — achieve their “Good Tour­ism” object­ives — whatever they are.

Why travel & tourism content marketing? Efficient and effective if target-oriented

and April 19, 2023

Tourism content marketing hit or miss? Image by 15299 (CC0) via Pixabay. https://pixabay.com/photos/dart-board-game-dartboard-aim-102880/

Travel & tour­ism con­tent mar­ket­ing may be an under­val­ued and poorly used ele­ment in the stra­tegic mar­ket­ing mix; par­tic­u­larly among des­tin­a­tions that want to increase the ‘qual­ity’ and ‘yield’ of their vis­it­ors, and private-sec­t­or stake­hold­ers who claim they don’t have the time or resources for it. In this “Good Tour­ism” Insight, Zohreh Khos­ravi and Dav­id Gillbanks […]

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Gender mainstreaming in tourism & hospitality training. What? Why? How?


Gender mainstreaming in tourism training

What is ‘gender main­stream­ing’? Why is it import­ant? And how can it be applied in tour­ism and hos­pit­al­ity train­ing centres? In the wake of the release of their report on gender main­stream­ing, Nguyễn Thị Thu Thảo, Võ Thị Quế Chi, Marlène Ver­meij, and Del­hi Kal­wan of “GT” Part­ner the Asso­ci­ation of South­east Asi­an Social Enterprises […]

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How to create a tourism trail: Understanding the benefits and the challenges


Extant roads and paths can, in whole or in part, be include in new tourism trails. Gailingen am Hochrhein, Germany. Photo by David Bayliss (CC0) via Unsplash. https://unsplash.com/photos/btgKjWhg3rs

Ever wondered what goes into cre­at­ing a tour­ism trail?  Who are involved in cre­at­ing a tour­ism trail? Why start a tour­ism trail?  What is a tour­ism trail, any­way?  Answers to these ques­tion and more are offered in a new online short course cre­ated by the Centre for Respons­ible Tour­ism Singa­pore (CRTS). Learn about the chal­lenges of cre­at­ing a […]

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Enrich yourself and your people with no-nonsense responsible tourism courses


Enrich-yourself-with-CRTS-short-online-courses Image by Gerd Altmann via Pixabay

Buzzwords abound in travel & tour­ism.  Singapore’s respons­ible tour­ism pion­eer, Kev­in Phun, excels in unbox­ing the premises and prac­tic­al­it­ies bundled with­in buzzwords … and in demon­strat­ing how they are rel­ev­ant. He has to be good at that in Singa­pore, a pros­per­ous city state whose inbound tour­ism stake­hold­ers might be for­giv­en for think­ing they don’t have […]

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CODE RED: SUNx’ 7‑point climate action plan for tourism is more ambitious than the Glasgow Declaration

and November 26, 2021
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Climate Friendly Travel; SUNx' Code Red Plan for our Kids

At SUNx Malta we have a clear view of the path for­ward for our sec­tor to respond to the “code red” cli­mate crisis iden­ti­fied by UN Sec­ret­ary Gen­er­al António Guterres. It’s more ambi­tious than the heav­ily mar­keted Glas­gow Declar­a­tion on Cli­mate Action in Tour­ism, spe­cific­ally in terms of earli­er deliv­ery dates, cov­er­age of all greenhouse […]

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Prioritising well-being in travel & tourism


Prioritising well-being for all affected by travel & tourism with Planet Happiness

Part­ner Mes­sage by Paul Rogers of “GT” Insight Part­ner Plan­et Hap­pi­ness: As tour­ism stake­hold­ers, if we truly value and believe in this life-chan­­ging industry, if we want to advoc­ate its mer­its and abil­ity to deliv­er the UN SDGs, we need to recog­nise the imper­at­ive to value and meas­ure travel and tourism’s con­tri­bu­tion to des­tin­a­tion well-being.  Travel and […]

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