“Good Tourism” Products — Consulting

“GT” Products are goods & ser­vices that help travel & tour­ism stake­hold­ers — wherever they are — think dif­fer­ently about how they might achieve their “Good Tour­ism” objectives. 

For a sustainable Singapore, Green Destinations’ regional lead picks CRTS


For a sustainable Singapore, Green Destinations picks CRTS. Pic by Coleen Rivas (CC0) via Unsplash. "GT" added "GREEN Singapore". https://unsplash.com/photos/people-crossing-bridge-OZ2rS2zCjNo

Singapore’s private-sec­t­or tour­ism stake­hold­ers, from small- and medi­um-sized busi­nesses to glob­al brands, will increas­ingly pur­sue sus­tain­ab­il­ity cer­ti­fic­a­tion over the com­ing years, accord­ing to Kev­in Phun, founder of the Centre for Respons­ible Tour­ism Singa­pore (CRTS). Mr Phun is more bullish about the oppor­tun­it­ies for a sus­tain­able Singa­pore since Susan San­tos de Cárde­n­as, Green Des­tin­a­tions’ South­east Asia […]

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Prioritising well-being in travel & tourism


Prioritising well-being for all affected by travel & tourism with Planet Happiness

Part­ner Mes­sage by Paul Rogers of “GT” Insight Part­ner Plan­et Hap­pi­ness: As tour­ism stake­hold­ers, if we truly value and believe in this life-chan­­ging industry, if we want to advoc­ate its mer­its and abil­ity to deliv­er the UN SDGs, we need to recog­nise the imper­at­ive to value and meas­ure travel and tourism’s con­tri­bu­tion to des­tin­a­tion well-being.  Travel and […]

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In the eye of the beholder: How to create valuable tourism experiences

January 21, 2021

Flowers, cosmos, and the eye of the beholder. By DanielHannah (CC0) via Pixabay. https://pixabay.com/illustrations/eye-creative-galaxy-collage-4997724/

Set­ting prices, drum­ming up demand, and deliv­er­ing appro­pri­ate value-for-money are core chal­lenges for travel & tour­ism stake­hold­ers, par­tic­u­larly in des­tin­a­tions wor­ried about a post-COV­­ID return to over­tour­ism. An easy way to reduce demand might be for gov­ern­ments to increase tour­ism taxes and/or for busi­nesses to raise prices, but will the value still be there?  “Good Tourism” […]

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Travel & tourism’s social impact and how to build back better for animals

December 17, 2020
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Toucan. By ractapopulous (CC0) via Pixabay. https://pixabay.com/illustrations/toucan-bird-animal-art-nature-2411792/

As the “build back bet­ter” buzz con­tin­ues, social impact and com­mu­nic­a­tions spe­cial­ist Helen Ush­er wants travel & tour­ism stake­hold­ers to factor anim­al wel­fare into their plans. In this “Good Tour­ism” Insight Ms Ush­er sug­gests how we might do just that. This is a time of unpre­ced­en­ted glob­al crisis for the tour­ism sec­tor; a time we switch […]

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As we build back better, is sustainable tourism enough to regenerate nature?

September 8, 2020

Elephants and the community (c. Mahouts Elephant Foundation)

Sus­tain­able tour­ism is a com­plex puzzle with lots of mov­ing parts. Toss in regen­er­at­ive prin­ciples and it becomes even more con­found­ing. For­tu­nately there are those who think deeply about import­ant parts of the puzzle, such as anim­al wel­fare con­sult­ant Daniel Turn­er of ANIMONDIAL. In this “Good Tour­ism” Insight, Mr Turn­er shares how our industry might […]

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Successful sustainable tourism is NOT all about the environment, society, economy

October 23, 2017

Successful sustainable tourism is NOT all about the environment, society, economy

Suc­cess­ful sus­tain­able tour­ism is not only about envir­on­ment­al, social, and eco­nom­ic imper­at­ives; it’s about mar­ket­ing too! In oth­er words, suc­cess­ful sus­tain­ab­il­ity strategies solve prob­lems for cus­tom­ers. So argues James McGregor, Founder & CEO of Blue Tribe, in this “GT” Insight. I have a con­fes­sion to make. Some­times when I travel for busi­ness or pleas­ure I […]

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