Bjørn Z Ekelund

Bjørn Z Ekelund

Bjørn Z Ekelund

Bjørn Z Eke­lund is the founder of con­sult­ing com­pany Human Factors AS. A psy­cho­lo­gist by pro­fes­sion, Bjørn wrote his dis­ser­ta­tion in 1983 on the sub­ject of sub­ject­ive well-being. With 35 years of exper­i­ence as a con­sult­ant in cross-cul­tur­al man­age­ment, team-work, and psy­cho­lo­gic­al assess­ment, his work in the tour­ism industry includes Innov­at­ive Exper­i­ences.

In the eye of the beholder: How to create valuable tourism experiences

January 21, 2021

Flowers, cosmos, and the eye of the beholder. By DanielHannah (CC0) via Pixabay. https://pixabay.com/illustrations/eye-creative-galaxy-collage-4997724/

Set­ting prices, drum­ming up demand, and deliv­er­ing appro­pri­ate value-for-money are core chal­lenges for travel & tour­ism stake­hold­ers, par­tic­u­larly in des­tin­a­tions wor­ried about a post-COV­­ID return to over­tour­ism. An easy way to reduce demand might be for gov­ern­ments to increase tour­ism taxes and/or for busi­nesses to raise prices, but will the value still be there?  “Good Tourism” […]

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Posted in Insights & Best Practices, "Good Tourism" in Europe, "Good Tourism" in Norway, "GT" Destinations & Places, "GT" Products, Consulting
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