'Tourism's Horizon: Travel for the Millions' book cover

‘Tour­is­m’s Hori­zon: Travel for the Millions’

‘Tourism’s Horizon: Travel for the Millions’, the book

In 2025, Tourism’s Hori­zon: Travel for the Mil­lions, the Substack blog and “Good Tour­ism” Insight Part­ner, pub­lished a book of the same name com­piled by its founder Dr Jim Butcher.

The book is divided into two parts: a col­lec­tion of in-depth inter­views with lead­ing schol­ars reflect­ing on the evol­u­tion and future of tour­ism; and a series of thought-pro­vok­ing essays drawn from the TH:TM Substack and The “Good Tour­ism” Blog.

Archived below are the “GT” Insights that were adap­ted for the Tour­is­m’s Hori­zon: Travel for the Mil­lions book, and the TH:TM inter­view sum­mar­ies and reflec­tions pub­lished as “GT” Insights. Enjoy this col­lec­tion and know that there is so much more con­tent in the TH:TM book, which is avail­able in print and elec­tron­ic formats.

Prof Soile Veijola on tourism studies, overtourism, the present, and the future

February 13, 2024
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Professor Soile Veijola. Photo by Kaisa Sirén.

For all its diverse onto­lo­gies and epi­stem­o­lo­gies, tour­ism aca­demia and research have not influ­enced industry prac­tice as much as it could have, accord­ing to Soile Vei­jola. That puts her hopes of an ‘eth­ic­al turn’ in tour­ism at risk and has her wor­ried about the future of the phe­nomen­on. It’s a “Good Tour­ism” Insight.

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Prof Michael Hall on inspirations, fears, and tourism studies’ legitimacy problem

January 25, 2024

Prof Michael Hall on inspirations, fears, and tourism studies’ legitimacy problem. He reckons there's "probably less genuine debate than ever before" in tourism studies.

There is much to fear about the future of travel, accord­ing to Michael Hall, includ­ing the risks that attend its growth, and the rise of intol­er­ance. He also wor­ries about a lack of “genu­ine debate” in tour­ism stud­ies.  Pro­fess­or Hall par­ti­cip­ated in a Tourism’s Hori­zon Inter­view. For this “Good Tour­ism” Insight, Jim Butcher sum­mar­ises the highlights. […]

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Posted in Insights & Best Practices, 'Tourism's Horizon: Travel for the Millions' book, Insight Interviews
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Prof Richard Butler on tourism’s challenges and academia’s inadequacies

December 12, 2023

Professor Richard Butler on tourism’s challenges and academia’s inadequacies ... "[Don't] let wishful thinking take precedence over logic"

As most travel & tour­ism stake­hold­ers rush towards an uncer­tain future filled with very real chal­lenges, Richard But­ler wor­ries that aca­demia is los­ing itself down ideo­lo­gic­al alley­ways and crit­ic­al cul-de-sacs. The cre­at­or of But­ler­’s Tour­ism Area Life Cycle (TALC) mod­el thinks it is import­ant for tour­ism research­ers and edu­cat­ors to check in with real­ity. Prof […]

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Prof Greg Richards on academic silos, localism, overtourism, and modernity

November 13, 2023

Prof Greg Richards took part in the Tourism's Horizon Interviews and spoke about academic silos, localism, overtourism, and modernity

Greg Richards thinks more of us should lift our gaze from our nar­row aca­dem­ic, busi­ness, and loc­al con­cerns. We should scan the hori­zons of what we (think we) know, and try harder to under­stand the prim­or­di­al instinct we have to travel and the human incent­ives that drive the tour­ism industry.  Pro­fess­or Richards is the subject […]

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Posted in Insights & Best Practices, 'Tourism's Horizon: Travel for the Millions' book, Insight Interviews
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What is ‘mass tourism’? And what’s the problem?

October 17, 2023

What is 'mass tourism'? Is it "human pollution" as this graffiti asserts? Image by Mark de Jong (CC0) via Unsplash. https://unsplash.com/photos/FZ8ZEeL0l8g

What is ‘mass tour­ism’? How do we think about it and talk about it? Do we con­sider all of its con­texts, costs, and bene­fits? Does mass tour­ism con­trib­ute to good lives? Or do ‘the masses’ only rep­res­ent threat? Does leis­ure travel for the many have its place in a ‘green’ future for us all? Or […]

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‘parkrun tourism’: A tonic for our times

June 27, 2023

parkrun tourism Image by Pintera Studio (CC0) via Pixabay

It is gen­er­ally con­sidered healthy to social­ise with oth­ers and to exer­cise out­doors; activ­it­ies that some jur­is­dic­tions deemed prob­lem­at­ic dur­ing pan­dem­ic lock­downs.  Com­bin­ing those activ­it­ies is park­run­ning.  Han­nah Dalton invest­ig­ates the poten­tial of park­run and park­run tour­ism to (re)build social cap­it­al both at home and away. It’s a “Good Tour­ism” Insight ini­ti­ated by Tourism’s Hori­zon, a […]

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