Prof Michael Hall on inspirations, fears, and tourism studies’ legitimacy problem

January 25, 2024

Prof Michael Hall on inspirations, fears, and tourism studies’ legitimacy problem. He reckons there's "probably less genuine debate than ever before" in tourism studies.
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There is much to fear about the future of travel, accord­ing to Michael Hall, includ­ing the risks that attend its growth, and the rise of intol­er­ance. He also wor­ries about a lack of “genu­ine debate” in tour­ism studies. 

Pro­fess­or Hall par­ti­cip­ated in a Tourism’s Hori­zon Inter­view. For this “Good Tour­ism” Insight, Jim Butcher sum­mar­ises the high­lights. [The full tran­script is on Substack.]

Who is Professor Michael Hall?

Michael Hall is pos­sibly the world’s most pro­lif­ic aca­dem­ic author­ity on tour­ism. He plies his pro­fess­or­i­al trade in New Zea­l­and, at the Uni­ver­sity of Canterbury. 

Before his fam­ily emig­rated to Aus­tralia from the UK, Michael star­ted out life, and leis­ure, in the icon­ic UK resort of Mar­gate; a place I know very well as a res­id­ent of Can­ter­bury (UK) just 25 km away from Margate. 

Hall shares with us snip­pets of an early life that per­haps shaped his interest in tourism: 

“I grew up in the industry, maybe without real­ising it. My grandfather’s print­ing firm prin­ted the posters for Dream­land and the Winter Garden in Mar­gate. My moth­er had a B&B and my step­fath­er drove tax­is. I worked in hos­pit­al­ity and did cater­ing at university.” 

As a child, Michael would get fish and chips from the Emin’s fam­ily restaurant/café. His step­father­’s taxi busi­ness was a block away. 

UK read­ers may know that the name ‘Emin’ is now syn­onym­ous with Mar­gate. The artist Tracy Emin has a long asso­ci­ation with her homet­own, and has just bought the his­tor­ic Log­gia seafront build­ing which she intends to run as a com­munity facility. 

Inspired by ecology and geography

If he had­n’t become an aca­dem­ic, Pro­fess­or Hall sees him­self as “either an envir­on­ment­al act­iv­ist or a cook; maybe both”. 

His aca­dem­ic inspir­a­tions come less from ‘tour­ism stud­ies’ and more from writ­ings in eco­logy and geo­graphy (the field of his PhD) that cap­tured his imagination. 

He cites a 1973 Nation­al Geo­graph­ic art­icle on John Muir as a start­ing point for his interests in con­ser­va­tion, and sub­sequently tour­ism. Coin­cid­ent­ally Muir, too, left the UK (Dun­bar on the Scot­tish east coast) as a boy, in his case for the USA. 

Muir was a con­ser­va­tion­ist, famed for his role in the form­a­tion of the USA’s great nation­al parks in the late nine­teenth cen­tury. He also foun­ded the Sierra Club, a US-based envir­on­ment­al­ist mem­ber­ship organisation. 

Muir was a Romantic. He believed that a con­nec­tion with nature was intrins­ic to our human­ity, and that mod­ern devel­op­ment was under­min­ing the link. I sus­pect Pro­fess­or Hall would hap­pily accept any asso­ci­ation with Muir’s sentiments.

Anoth­er influ­ence on Hall is Marx­ist geo­graph­er Dav­id Harvey. 

Harvey’s ana­lys­is of how the his­tor­ic­al devel­op­ment of cap­it­al­ism has shaped the life of the major­ity in cit­ies extends to look­ing at how tour­ism real estate shapes cul­ture and soci­ety in cit­ies such as Bar­celona

Har­vey is a great example of a truly deep thinker and the­or­eti­cian who, argu­ably, sheds more light upon tour­ism than we might get from ‘tour­ism’ focused sources.

Don’t miss oth­er “Good Tour­ism” Insight Interviews

Doubts about tourism studies

Pro­fess­or Hall is not short of opin­ions on the state of tour­ism research and knowledge.

He bemoans the lack of a “dis­tinct­ive soci­ology of tour­ism know­ledge”. Tour­ism has yet to become “a legit­im­ate field of study in its own right; like migra­tion studies”. 

Per­haps more wor­ry­ingly, Hall believes that des­pite the expo­nen­tial growth of pub­lished work, and of vari­ous newly declared ‘fields’ and ‘turns’, there is “prob­ably less genu­ine debate than ever before”. 

It’s a not­able obser­va­tion giv­en the wide­spread per­cep­tion that these are espe­cially troubled times for mass tourism. 

Don’t miss oth­er “GT” con­tent tagged ‘edu­ca­tion and train­ing

‘Carrying capacity’ more useful than ‘overtourism’

We asked Pro­fess­or Hall about the fash­ion for see­ing tourism’s issues through the prism of ‘over­tour­ism’. He sug­gests that car­ry­ing capa­city was, and is, more useful. 

Over­tour­ism has encour­aged “techo-ration­al solu­tions [that] do not deal with the under­ly­ing issues of con­sump­tion, con­test­a­tion for space, and justice”. 

One does not have to share Hall’s view on the nature of the prob­lem or the pro­spect­ive solu­tions to see that the issues are deep-rooted in the organ­isa­tion of our society. 

Per­haps we focus too much on the ques­tion of ‘which policy’ rather than ‘whose policy’? How demo­crat­ic is the pro­cess of get­ting to it? (Demo­crat­ic engage­ment with devel­op­ment is an issue high­lighted by Dav­id Harvey.)

Don’t miss oth­er “GT” con­tent tagged ‘car­ry­ing capa­city

Much to fear

There is a pess­im­ism run­ning through his inter­view, a mood shared by many who are con­sid­er­ing tourism’s role in our futures. For Pro­fess­or Hall, there is much to fear:

He views the growth of travel with trep­id­a­tion, and feels that in terms of mit­ig­at­ing cli­mate change, we may already be “too late”. 

He fears the rise of a gen­er­al­ised intol­er­ance; not a ‘tour­ism’ issue, but cer­tainly one that would affect tourism. 

And, in the after­math of COVID-19, he fears that “high-speed mobil­ity and humanity’s destruc­tion of nature now make [pan­dem­ics] more likely and impactful”. 

Are his fears justified? 

There are counterpoints: 

  • We are on the cusp of a renew­able and nuc­le­ar energy informed future that holds out the pro­spect of a low emissions; 
  • Opin­ion polls indic­ate that most soci­et­ies have become more tol­er­ant and accept­ing of oth­ers over Hall’s life­time, and; 
  • Mod­ern medi­cine and sci­ence have led to a drastic decline in deaths from infec­tious diseases.

Hall writes from the heart and with great author­ity in this inter­view. There is much food for thought here. 

We hope that this inter­view, and the oth­er Tourism’s Hori­zon Inter­views, will prompt the very thing Hall iden­ti­fied as lack­ing; ser­i­ous debate on the future of tour­ism and what it means to be a tourist.

Con­tents ^

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About the author

Jim Butcher
Dr Jim Butcher

Jim Butcher is a lec­turer, and the writer of a num­ber of books on the soci­ology and polit­ics of tour­ism. Dr Butcher blogs at Polit­ics of Tour­ism, tweets at @jimbutcher2, and ini­ti­ated Tourism’s Hori­zon: Travel for the Mil­lions (a “GT” Part­ner) on Substack.

About the Tourism’s Horizon Interviews

Tourism’s Horizon: Travel for the Millions logo 125

“Good Tour­ism” Insight Part­ner Tourism’s Hori­zon: Travel for the Mil­lions, in col­lab­or­a­tion with “GT”, has sought the can­did views of well-known and respec­ted experts on tourism’s past, present, and future. 

The Tourism’s Hori­zon Inter­views involves Jim ButcherVil­helmi­ina Vain­ikkaPeter SmithSaverio Francesco Ber­to­lu­cciDav­id Jar­ratt, and Sudip­ta Sarkar as inter­view­ersThe “Good Tour­ism” Blog will pub­lish their high­lights and com­ment­ary as “GT” Insights. 

Read the full tran­scripts of each inter­view on Tourism’s Horizon’s substack.

Featured image (top of post)

Pro­fess­or Michael Hall (pic­tured) reck­ons there’s “prob­ably less genu­ine debate than ever before” in tour­ism studies.

Con­tents ^

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