Ourselves, others, nature: The three relationships in regenerative tourism
At a womenâs retreat that starts soon, Sonia TerÂuel would like parÂtiÂcipants to âreinÂforce [their] femÂinÂine essence, and to flow with life and the natÂurÂal cyclesâ so as to more effectÂively work on the three relaÂtionÂships of regenÂerÂaÂtion (and regenÂerÂatÂive tourÂism).
In this âGood TourÂismâ Insight, Ms TerÂuel describes the three relationships.
[You too can write a âGTâ Insight.]
When I was in MexÂico, I worked with colÂleagues to give visÂibÂilÂity to rurÂal and indiÂgenÂous comÂmunitÂies and small susÂtainÂable enterÂprises. We looked for answers to make them feel included, empowered, and proud.
I evenÂtuÂally came across the paradigm that would answer many of the quesÂtions that remained unreÂsolved in my susÂtainÂabÂilÂity jourÂney, such as: How can we creÂate a tourÂism plan that adapts to the place? How can we improve relaÂtionÂships? How can we be much more inclusÂive of all locÂal stakeholders?
I came across regeneration.
Also see Susanne BeckÂen & DavÂid GillÂbanksâ âGTâ Insight
âRegenÂerÂatÂive tourÂism vs susÂtainÂable tourÂism: Whatâs the difference?â
I rememÂber clearly how one of the things that really caught my attenÂtion about the regenÂerÂaÂtion paradigm was the emphasÂis on three relaÂtionÂships: the relaÂtionÂship with ourselves, the relaÂtionÂship with othÂers, and the relaÂtionÂship with nature.
And I asked: How can regenÂerÂaÂtion help us solve the globÂal crisis we are experÂiÂenÂcing at the moment? How can this help me feed my chilÂdren? How can it tackle the issues I menÂtioned above; incluÂsion, empowerÂment, and pride?
We have more conscience. But is this enough?
In this era in which we are slowly evolving into more socially- and envirÂonÂmentÂally-conÂscious indiÂviduÂals (although we are still not conÂnectÂing both), we have a series of indicÂatÂors and guidelines to folÂlow to have a more susÂtainÂable world.
If you do this, you are susÂtainÂable, if you donât, you are not. If you have a cerÂtiÂficÂaÂtion, you are comÂmitÂted. But if you donât, we can quesÂtion your actions.
This is parÂticÂuÂlarly relÂevÂant in tourÂism, an âindustryâ that moves milÂlions of people every year and has shown to have the power to creÂate a very sigÂniÂficÂant impact (both posÂitÂive and negative).
But, is this enough?
Also see LorÂetta BelÂlatoâs âGTâ Insight
âIs âregenÂerÂatÂive tourÂismâ just a rebrandÂing of âsusÂtainÂable tourismâ?â
We realÂise that we are livÂing through a major globÂal crisis: cliÂmate crisis, loss of biodÂiversity, the approach of peak oil, value crisis âŠ
It is so overÂwhelmÂing to think that we have to transÂform our lives and give up on cerÂtain comÂforts recently acquired, that we just insist on focusÂing our attenÂtion on comÂpensÂatÂing for our impacts, such as: When travÂelÂling, how about buyÂing a carÂbon offÂset or plantÂing a few trees? That will creÂate balÂance, surely?
We are in such a rush to extinÂguish the fires we have creÂated (often unwitÂtingly), but also to get back on our feet after this long panÂdemÂic, that we are not givÂing ourselves time to reflect and quesÂtion if maybe we should change the way we do things.
Also see Tazim Jamalâs âGTâ Insight
âTowards a new paradigm for regenÂerÂatÂive tourÂism and just futuresâ
It is very importÂant that we underÂstand that the way we see the world, our ethÂos, our valÂues, our relaÂtionÂships, and even our self-conÂfidÂence can have a great influÂence on the type of sysÂtems we creÂate. And of course, that humans are not sepÂarÂate from nature; but on the conÂtrary, are part of it.
Our obserÂvaÂtion, relaÂtionÂship, and reciÂproÂcity with nature has the potenÂtial to creÂate resiÂliÂence and life, in the fullest sense of the word.
So, workÂing on the three relaÂtionÂships of regenÂerÂaÂtion can make a whole world of difÂferÂence before we design an eco-social netÂwork that will allow our desÂtinÂaÂtion to thrive. But, what does it mean, exactly?
The relationship with ourselves
This is the capaÂcity we have to show our essence through a proÂcess of self-realÂisaÂtion. By doing that, we become more human; more comÂpasÂsionÂate, thoughtÂful, and holÂistÂic. In this proÂcess, we begin a jourÂney of deeply getÂting to know ourselves, to underÂstand our idenÂtity, our purÂpose, and how to integÂrate that essence in our actions towards the world. That is, to be congruent.
It seems very simple, but it can be a chalÂlenge (at least iniÂtially) for those that are not used to doing introÂspecÂtion exerÂcises and quesÂtionÂing. DurÂing the exerÂcise, some limÂitÂing beliefs can come out, and with them insecÂurÂitÂies, fears âŠ
But if we donât do this internÂal work, our actions will be guided by what we have been told is okay. And quesÂtionÂing is treÂmendÂously importÂant. BelievÂing in our potenÂtial and our capaÂcity is extremely important.
The relationship with others
This is the capaÂcity to work and parÂtiÂcipÂate in social life. It sounds easy, doesnât it? But in fact, throughÂout hisÂtory, we have evolved towards a more indiÂviduÂalÂistÂic model.
SevÂerÂal experts point out that indiÂviduÂalÂism is one of the reasÂons for the deteriÂorÂaÂtion of our envirÂonÂment, and that our social aliÂenÂaÂtion is from the lack of comÂmitÂment towards community.
Moreover, it has been proven that if we want to overÂcome a crisis of great magÂnitude and design innovÂatÂive, effectÂive soluÂtions, we must do it collectively.
ThereÂfore, it is espeÂcially importÂant to re-develÂop our capaÂcity to relate to each othÂer and colÂlabÂorÂate (instead of comÂpetÂing) and disÂcovÂer our comÂmon purÂpose, which will awaken our creÂatÂive side to genÂerÂate innovÂatÂive systems.
This mindÂshift can mean a very sigÂniÂficÂant change, not just in how we do busiÂness or manÂage a desÂtinÂaÂtion, but in our own lives!
The relationship with nature
In our efforts to genÂerÂate wealth and knowÂledge, we have thought that this must be done at the expense of nature.
For cenÂturÂies, we have believed that growth was limÂitÂless, using nature like a machine and takÂing resources from outÂside when we exhaust our own. So, proÂgressÂively, we have lost our conÂnecÂtion with the Earth and the Sun, both of which we depend upon.
The capaÂcity to co-evolve in harÂmony with the livÂing sysÂtems that we are part of is going to help us genÂerÂate the necesÂsary conÂdiÂtions to creÂate life and abundÂance (in every sense of the word, not just economic).
UnderÂstandÂing that ecoÂnomy is there to serve sociÂety, and not the othÂer way around. UnderÂstandÂing that there are planÂetÂary limÂits that we must not surÂpass, and that is okay. UnderÂstandÂing that our interÂreÂlaÂtionÂship and reciÂproÂcity with nature is much more powerÂful than we think.
If nature is perÂfect, havÂing a great capaÂcity to share informÂaÂtion, nutriÂents, comÂmuÂnicÂatÂing, and regenÂerÂatÂing, imaÂgine how our organÂisaÂtions and lives would thrive if we applied these same principles.
A retreat for women
At The RegenÂLab, we have designed an in-perÂson retreat for women, where you will be able to learn experientially.
This retreat offers everything you would expect: relaxÂaÂtion, disÂconÂnecÂtion, natÂurÂal surÂroundÂings ⊠but also, it will help us work on our deep purÂpose, our internÂal relaÂtionÂship, to change our relaÂtionÂship with othÂers (in our day-to-day lives and our busiÂnesses or jobs), and it will plant a seed to help us overÂcome limÂitÂing beliefs, give us the conÂfidÂence to do things difÂferÂently, reinÂforce our femÂinÂine essence, and to flow with life and the natÂurÂal cycles.
Donât miss any âGTâ conÂtent tagged with
âSusÂtainÂable tourÂism and regenÂerÂatÂive tourismâ
A workÂshop that will bring us closer to like-minded people who are on the same wavelength as us, where the focus will be on sisÂterÂhood, mutuÂal supÂport, and the vitÂamÂins that we need to focus, not on the crisis that we have, but the wonÂderÂful potenÂtial that lies ahead of us.
Join us June 23âââ26 in a beauÂtiÂful natÂurÂal envirÂonÂment in the region of lâAnoia, a few kiloÂmetres away from BarÂcelona, Spain at âWomen, SolÂstice and RegenÂerÂaÂtionâ. The lanÂguage for the event will be Spanish.
What do you think? Share a short anecÂdote or comÂment below. Or write a deepÂer âGTâ Insight. The âGood TourÂismâ Blog welÂcomes diversity of opinÂion and perÂspectÂive about travel & tourÂism because travel & tourÂism is everyoneâs business.
FeaÂtured image (top of post): Ourselves, othÂers, nature: The three relaÂtionÂships in regenÂerÂatÂive tourÂism. Image by sasÂint (CC0) via Pixabay.
About the author

Sonia TerÂuel, founder of The RegenÂLab for Travel, has a strong backÂground in the travel industry, speÂcialÂising in comÂmunity-based tourÂism. As genÂerÂal manÂager of an ethÂicÂal tour operÂatÂor in MexÂico since 2015, Ms TerÂuel helped the organÂisaÂtion with its transÂition towards a regenÂerÂatÂive modÂel. She pubÂlished a thesÂis about regenÂerÂatÂive tourÂism in 2018 âto trigÂger furÂther research on the subÂjectâ. Sonia is also a lecÂturer and conÂsultÂant on susÂtainÂable and regenÂerÂatÂive tourism.




