'Tourism's Horizon: Travel for the Millions' book cover

‘Tour­is­m’s Hori­zon: Travel for the Millions’

‘Tourism’s Horizon: Travel for the Millions’, the book

In 2025, Tourism’s Hori­zon: Travel for the Mil­lions, the Substack blog and “Good Tour­ism” Insight Part­ner, pub­lished a book of the same name com­piled by its founder Dr Jim Butcher.

The book is divided into two parts: a col­lec­tion of in-depth inter­views with lead­ing schol­ars reflect­ing on the evol­u­tion and future of tour­ism; and a series of thought-pro­vok­ing essays drawn from the TH:TM Substack and The “Good Tour­ism” Blog.

Archived below are the “GT” Insights that were adap­ted for the Tour­is­m’s Hori­zon: Travel for the Mil­lions book, and the TH:TM inter­view sum­mar­ies and reflec­tions pub­lished as “GT” Insights. Enjoy this col­lec­tion and know that there is so much more con­tent in the TH:TM book, which is avail­able in print and elec­tron­ic formats.

Ecotourism for the masses, not the elite classes!

June 6, 2023
2 Comments

Ecotourism for the masses. Is Central Park, New York, an example? Image by Harry Gillen (CC0) via Unsplash. https://unsplash.com/photos/vMLfRVkWItI

‘Eco­tour­ism for the masses, not the elite classes!’ is a slo­gan you’re unlikely to hear at a protest any time soon.  Sudip­ta Sarkar argues for an urb­an eco­tour­ism for the masses that looks far bey­ond West­ern debates for inspir­a­tion. It’s a “Good Tour­ism” Insight ini­ti­ated by Tourism’s Hori­zon, a “GT” Insight Part­ner. [You too can write […]

Read More Ecotourism for the masses, not the elite classes!

Language skills in tourism: Why the Anglosphere needs to appreciate them

and April 5, 2023

Language skills in tourism Why the Anglosphere needs to value them higher Image by Towfiqu barbhuiya (CC0) via Unsplash. https://unsplash.com/@towfiqu999999

The import­ance of lan­guages is uni­ver­sal.  How­ever, in nat­ive Eng­l­ish-speak­­ing coun­tries such as the United King­dom, lan­guage edu­ca­tion has been neg­lected.  This has implic­a­tions for the inbound travel, tour­ism, and hos­pit­al­ity indus­tries and their work­ers, accord­ing to Kar­en Thomas and Jim Butcher. Dr Thomas was the lead research­er for a study on the top­ic. Drs Thomas […]

Read More Language skills in tourism: Why the Anglosphere needs to appreciate them

‘Where seagulls don’t land anymore’: Are British seaside resorts trending again?

March 7, 2023
2 Comments

British seaside resorts: St Leonard’s-on-Sea

Many Brit­ish sea­side resorts are mak­ing a comeback after dec­ades of sniffy cri­ti­cism led by the media, and des­pite a per­sist­ent nar­rat­ive of decay and decline. Dav­id Jar­ratt shares this “Good Tour­ism” Insight; the second in a series ini­ti­ated by Tourism’s Hori­zon, a “GT” Insight Part­ner.  [You too can write a “GT” Insight.] Tra­di­tion­al Brit­ish sea­side resorts […]

Read More ‘Where seagulls don’t land anymore’: Are British seaside resorts trending again?

‘No man is an island’: Let’s talk tourism and transportation infrastructure

February 28, 2023

Let's talk transport, specifically tourism and transportation infrastructure. Image from the Faroe Islands by Annie Spratt (CC0) via Unsplash. https://unsplash.com/photos/-1978llE0FE

Travel & tour­ism and trans­port­a­tion infra­struc­ture are inex­tric­ably linked. The former is almost wholly depend­ent on the lat­ter.  As stake­hold­ers in travel, tour­ism, leis­ure, and hos­pit­al­ity, do we take for gran­ted how we move from place to place? Saverio Francesco Ber­to­lu­cci shares his thoughts in the first in a series of “Good Tour­ism” Insights ini­ti­ated by […]

Read More ‘No man is an island’: Let’s talk tourism and transportation infrastructure

Does sustainable tourism require ‘travel for everyone’?

November 29, 2022
One Comment

Does sustainable tourism require ‘travel for everyone’? Base image by geralt (CC0) via Pixabay. https://pixabay.com/illustrations/crowd-people-silhouettes-2045498/

Is ‘travel for every­one’ a pre­requis­ite for truly sus­tain­able tour­ism? Ira­ni­an schol­ar S Fate­meh Mosta­favi Shirazi pos­its the idea in this “Good Tour­ism” Insight.  [You too can write a “GT” Insight.] The pos­it­ives and neg­at­ives of the tour­ism industry, includ­ing how cru­cial it is (or is not) to eco­nom­ic devel­op­ment, and par­tic­u­larly its con­tri­bu­tions to the […]

Read More Does sustainable tourism require ‘travel for everyone’?