“Good Tourism” Insight Bites

A “GT” Insight Bites post is a col­lec­tion of short writ­ten responses to an identic­al set of pro­pos­i­tions and/or ques­tions that The “Good Tour­ism” Blog puts to a diverse range of travel & tour­ism stake­hold­ers. “GT” pub­lishes all the replies after only very light copy-edit­ing, ensur­ing that the respond­ents’ con­sidered thoughts on the mat­ter are faith­fully represented.

Tourism’s biggest threats, opportunities: five years to 2030

December 1, 2025

Tourism’s biggest threats, opportunities: five years to 2030. A Gemini-generated image. "GT" added the words.

What is tourism’s biggest oppor­tun­ity and/or threat, either in your spe­cif­ic loc­a­tion or glob­ally, over the next five years (2026 – 2030)?

Thanks to the 17 good people who respon­ded to this “Good Tour­ism” Insight Bites question.

Find with­in, for your con­sid­er­a­tion and enjoy­ment, place-based per­spect­ives from Eng­land to Iran, Bar­celona to Bend; mul­tiple glob­al issues from cost-cut­ting arti­fi­cial intel­li­gence to out-of-whack aca­demia; women’s empower­ment to ocean plastic.

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Do fun and politics mix? Can we ‘leave our cares behind’ when we go on holiday?

November 5, 2025

Fun and politics image by Google Gemini. Do fun and politics mix? Can we or should we ‘leave our cares behind’ on holiday? It's a "Good Tourism" Insight Bites compilation.

Do fun and polit­ics mix? Can we or should we ‘leave our cares behind’ on holiday?

It’s a “Good Tour­ism” Insight Bites question.

Thanks to Jim Butcher, K Michael Hay­wood, Chris Kit­tish­in­nak­uppe, and Vil­helmi­ina Vain­ikka for tak­ing the time to con­sider the ques­tion. Their responses appear in the order received.

And thanks to Willem Niemeijer and John Mor­ris Wil­li­ams for shar­ing unre­lated ideas in the form of “Good Tour­ism” Insight BiteXes.

Read More Do fun and politics mix? Can we ‘leave our cares behind’ when we go on holiday?
Posted in Insight Bites, Insights & Best Practices
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Overtourism and overimmigration are the same?

October 15, 2025

A Gemini-generated image from the prompt: "Create an abstract image representing overtourism and overimmigration". "GT" added "Over it".

Over­tour­ism’ and ‘over­im­mig­ra­tion’ are sub­ject­ive terms that mean essen­tially the same thing. 

Dis­cuss.

Thanks to Chris Kit­tish­in­nak­uppe, Nic­olaus Sulistyo, and John Mor­ris Wil­li­ams for tak­ing the time to con­sider the question. 

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What is ‘authenticity’ in travel & tourism?

September 29, 2025

What is ‘authenticity’ in travel & tourism?

‘Authen­ti­city’ is the ideal for many trav­el­lers, influ­en­cers, and com­ment­at­ors. But what is it? Can des­tin­a­tion mar­keters and tour­ism pro­fes­sion­als pack­age it and sell it … authentically? 

Thanks to Prof Valer­ia Minghetti and Dr Sham­iso Nyajeka for tak­ing the time to share their thoughts on the ques­tion. Their responses appear in the order received. 

And thanks to Dr Seye­deh Fate­meh Mosta­favi Shirazi for an insight into the chal­lenges of domest­ic over­tour­ism in north­ern Iran.

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Undertourism: Who’s suffering, and why?

August 26, 2025

Gemini AI-generated image prompted by the headline of this post: Undertourism: "Who's suffering, and why?" Per Gemini: "This image uses the well-known 'tip of the iceberg' metaphor. The beautiful, stable tip above the water represents the visible, successful luxury end of the tourism industry. Below the surface, however, the massive, unseen foundation is fracturing and breaking apart, symbolising the hidden suffering of the smaller, foundational players who support the entire structure." “GT” cropped it and added the words.

Under­tour­ism: Who’s suf­fer­ing, and why?

Many thanks to Saverio Francesco Ber­to­lu­cci, Jim Butcher, Dorji Dhradhul, K Michael Hay­wood, and Chris Kit­tish­in­nak­uppe for shar­ing their thoughts on ‘under­tour­ism’; the flip side of ‘over­tour­ism’.

Their responses appear in the order received. 

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Tourism, war, and peace

August 19, 2025

Tourism, war, and peace: Some are calling on tourism leaders to do more to promote peace. Given that tourism is often among the first casualties of war, in what tangible and measurable ways can its leaders foster peace and understanding? Gemini-generated image cropped by "GT" with words added.

Some are call­ing on tour­ism lead­ers to do more to pro­mote peace. Giv­en that tour­ism is often among the first cas­u­al­ties of war, in what tan­gible and meas­ur­able ways can its lead­ers foster peace and understanding?

Four respond­ents from the “Good Tour­ism” net­work took the time to share their thoughts.

Have a thought to share? Respond in the com­ments at any time. 

Or write a Bite. 

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