Behind Asian tourism’s success story: Risk and marketing
Global tourism’s centre of gravity has shifted to Asia. But how do Asian destinations maintain their spectacular growth amidst natural disasters, pandemics, and geopolitical instability?
Dr David Beirman and Dr Jeff Wilks reveal the strategies behind the region’s resilience in their upcoming book, ‘Risk and Tourism Marketing in Asia’. And Bernie Rosenbloom shares key findings from his chapter on Laos.
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