Dr Adri­an Müller

Adrian Müller

Adri­an Müller is a sci­entif­ic pro­ject lead­er at the tour­ism research unit at Uni­ver­sity of Bern, Switzer­land.

Dr Müller’s research con­cen­trates on sus­tain­able travel beha­viour, with par­tic­u­lar emphas­is on decar­bon­ising busi­ness travel and long-dis­tance mobil­ity. He is espe­cially inter­ested in how organ­isa­tion­al con­di­tions, sys­tem­ic factors, and indi­vidu­al decision-mak­ing inter­act to shape travel beha­viour and how this can be managed.

Adrian’s cur­rent work also invest­ig­ates cli­mate justice in tour­ism, pub­lic debates about high-car­bon travel, broad­er soci­et­al norms and expect­a­tions around travel, and how organ­isa­tions adopt low-car­bon mobil­ity solutions.