Uganda looks to community-based tourism
This is not only good for the tourism and services industry, but it will also see local residents earn income as service and produce providers, he said.
This may also go some way towards answering the big unemployment question, according to Ismail Musa Ladu, writing for the Daily Monitor.
Mr Mugume’s focus will be on the community and the people.
“We would like to ensure that when tourists visit these communities they have proper accommodation and that they enjoy their tour and stay in those communities.
“And that does not have to be expensive. We can have low-budget accommodations provided by the people in the community. And that is how we want to segment the market because we believe that is the way to go.”
Ugandans are yet to buy into the idea of domestic tourism but with the development of community-based tourism, Mr Mugume believes that more Ugandans will begin to experience their land-locked East African country.
Uganda Tourism Board CEO Stephen Asiimwe. Source: ‘New Vision’
Uganda Tourism Board CEO Stephen Asiimwe said that a lot had been achieved by the recent campaign “judging from the increased enquiries about Uganda in the traditional markets”.
In the US the number of enquiries about the “Pearl of Africa” doubled from 50 to more than 100 daily.
In 2016, Transparency International ranked Uganda 151st out of 176 nation with a score of 25 out of 100 (where 0 is most corrupt and 100 is not corrupt at all).
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