Certification, standards, and best practices

Scroll down for posts that have been tagged with “cer­ti­fic­a­tion and stand­ards and best prac­tices” as they relate to travel & tour­ism des­tin­a­tions and industry stakeholders.

Cer­ti­fic­a­tion, stand­ards, and best prac­tices in travel & tour­ism play a cru­cial role in ensur­ing sus­tain­able and respons­ible prac­tices with­in the industry. In an era where trav­el­lers are increas­ingly con­scious of their envir­on­ment­al and social impact, organ­isa­tions that pri­or­it­ise cer­ti­fic­a­tions and adhere to industry stand­ards can poten­tially gain a com­pet­it­ive edge.

Cer­ti­fic­a­tion serves as a val­id­a­tion of an organ­isa­tion’s com­mit­ment to sus­tain­able prac­tices. By obtain­ing cer­ti­fic­a­tions from reput­able organ­isa­tions, tour­ism busi­nesses can demon­strate their com­pli­ance with rig­or­ous sus­tain­ab­il­ity cri­ter­ia; a wide range of factors, includ­ing energy effi­ciency, waste man­age­ment, com­munity engage­ment, and biod­iversity con­ser­va­tion. Not only does cer­ti­fic­a­tion poten­tially enhance an organ­isa­tion’s repu­ta­tion and cred­ib­il­ity in the industry, but it can also help attract trav­el­lers who seek out sus­tain­able tour­ism options.

Industry stand­ards act as guidelines that estab­lish uni­form cri­ter­ia for sus­tain­able tour­ism prac­tices. These stand­ards are typ­ic­ally developed by recog­nised organ­isa­tions, such as the Inter­na­tion­al Organ­iz­a­tion for Stand­ard­iz­a­tion (ISO), or loc­al or region­al tour­ism boards. Stand­ards cov­er diverse areas, includ­ing envir­on­ment­al man­age­ment, social respons­ib­il­ity, cul­tur­al pre­ser­va­tion, and vis­it­or safety. By align­ing with these stand­ards, tour­ism busi­nesses can enhance their oper­a­tion­al effi­ciency, mit­ig­ate risks, and con­trib­ute to the over­all sus­tain­ab­il­ity of the industry.

Best prac­tices in tour­ism refer to the exem­plary meth­ods and approaches that have proven suc­cess­ful in achiev­ing sus­tain­ab­il­ity and oth­er goals. These prac­tices often emerge from the col­lect­ive wis­dom and exper­i­ence of industry lead­ers, experts, and research find­ings. Imple­ment­ing best prac­tices allows organ­isa­tions to optim­ise their resource util­isa­tion, reduce waste, and foster pos­it­ive social and eco­nom­ic out­comes with loc­al com­munit­ies. Shar­ing these prac­tices with­in the tour­ism industry pro­motes know­ledge exchange and encour­ages con­tinu­ous improvement.

In con­clu­sion, cer­ti­fic­a­tion, stand­ards, and best prac­tices in tour­ism are vital for fos­ter­ing sus­tain­able and respons­ible prac­tices with­in the industry. By obtain­ing cer­ti­fic­a­tions, adher­ing to industry stand­ards, and adopt­ing best prac­tices, organ­isa­tions can attract envir­on­ment­ally con­scious trav­el­lers, enhance their repu­ta­tion, and con­trib­ute to the pre­ser­va­tion of nat­ur­al and cul­tur­al her­it­age. Embra­cing these ini­ti­at­ives not only bene­fits indi­vidu­al busi­nesses but also con­trib­utes to the over­all sus­tain­ab­il­ity and growth of the tour­ism industry.

Tags are inform­al. The “Good Tour­ism” Blog tries not to get bogged down with tag­ging stand­ards and best prac­tices ;-) … So, if you dis­agree with the tags applied (or not applied) to a post, feel free to com­ment on it or any post you think has been incor­rectly or insuf­fi­ciently tagged. “GT” encour­ages good-faith debate and discussion.

The flaw in sustainability: Why responsible tourism avoids hard questions

February 8, 2026

The flaw in sustainability and why responsible tourism avoids the hard questions. A Gemini-generated image.

Ewan Cluck­ie argues that travel & tourism’s sus­tain­ab­il­ity claims have cre­ated a cred­ib­il­ity crisis, and that it is time to ask hard ques­tions about own­er­ship, gov­ernance, and incentives.

“The travel industry talks a lot about sus­tain­ab­il­ity […] Yet trust in sus­tain­ab­il­ity claims is declin­ing, and scru­tiny from reg­u­lat­ors, con­sumers, and part­ners is increasing.”

Read More The flaw in sustainability: Why responsible tourism avoids hard questions

Khiri Travel achieves GSTC certification across eight Asian destinations


Khiri Travel achieves GSTC certification across eight Asian destinations

Khiri Travel, the South­east Asia-based des­tin­a­tion man­age­ment com­pany, has earned cer­ti­fic­a­tion as a sus­tain­able tour oper­at­or by the Glob­al Sus­tain­able Tour­ism Coun­cil (GSTC).

Eight coun­tries
Rig­or­ous audit process
Staff cer­ti­fic­a­tion and awards
About Khiri Travel

Read More Khiri Travel achieves GSTC certification across eight Asian destinations

Overtourism and overimmigration are the same?

October 15, 2025

A Gemini-generated image from the prompt: "Create an abstract image representing overtourism and overimmigration". "GT" added "Over it".

Over­tour­ism’ and ‘over­im­mig­ra­tion’ are sub­ject­ive terms that mean essen­tially the same thing. 

Dis­cuss.

Thanks to Chris Kit­tish­in­nak­uppe, Nic­olaus Sulistyo, and John Mor­ris Wil­li­ams for tak­ing the time to con­sider the question. 

Read More Overtourism and overimmigration are the same?

Green Destinations appoints Kevin Phun lead expert for Southeast Asia, Pacific


Green Destinations appoints Kevin Phun lead expert for Southeast Asia and the Pacific. Pic description: “I was on a layover in Singapore and decided to visit the Super Tree Grove at Gardens by the Bay. I arrived in the late afternoon and the lighting was brilliant. This is taken from the walkway connecting the trees. Just an amazing site to visit, especially at sunset.” _ Coleen Rivas (CC0) via Unsplash. “GT” added "Branching OUT".

Green Des­tin­a­tions has appoin­ted Kev­in Phun as lead inde­pend­ent expert for South­east Asia and the Pacific. Mr Phun will engage des­tin­a­tions, busi­nesses, and experts in Green Des­tin­a­tions and Good Travel Alli­ance programs.

Read More Green Destinations appoints Kevin Phun lead expert for Southeast Asia, Pacific

Can we measure well-being? Rethinking ‘sustainability’ in nature-based tourism

May 24, 2025
One Comment

Can we measure well-being? Rethinking ‘sustainability’ in nature-based tourism. Red Rocks Rwanda pic by David Gillbanks

Has ‘sus­tain­ab­il­ity’ in travel & tour­ism become too nar­rowly focussed on a single ‘P’, Plan­et, side­lin­ing the well-being of people?  Beth All­good thinks it may have, espe­cially in the nature-based and eco­tour­ism niches.  Ms All­good pro­poses how we might meas­ure well-being in order to man­age it. It’s her second “Good Tour­ism” Insight. Sus­tain­ab­il­ity must include […]

Read More Can we measure well-being? Rethinking ‘sustainability’ in nature-based tourism

Considering sustainable tourism certification? What to do first and what to look for

April 23, 2025

Considering sustainable tourism certification? What to do first and what to look for. Made with an image by Christophe from Pixabay. https://pixabay.com/illustrations/validation-positive-logo-1614001/

Some­times the first step is the hard­est. This applies as much to the daunt­ing task of obtain­ing sus­tain­able tour­ism cer­ti­fic­a­tion as any­thing else; espe­cially for micro and small busi­nesses that can­not afford to throw resources at a new depart­ment or employ­ee to man­age it.  Kev­in Phun offers his advice in this “Good Tour­ism” Insight. [You too […]

Read More Considering sustainable tourism certification? What to do first and what to look for