Towards ‘magnificence’: The aspirational trajectory of value-creating journeys

March 8, 2022

Towards ‘magnificence’: The aspirational trajectory of value-creating journeys. Image by Jill Wellington (CC0) via Pixabay. https://pixabay.com/photos/woman-girl-freedom-happy-sun-591576/

‘Mag­ni­fi­cent’, the adject­ive, should prop­erly be applied to human actions and vir­tues rather than tan­gible things, derived as it is from the Lat­in ‘mag­num facere’, which means to do some­thing great.  Why is ‘Mag­ni­fi­cence’ K Michael Hay­wood’s “North Star”? And how does he think tour­ism should nav­ig­ate towards it? Cre­at­ing ‘Com­munity Shared Value’ demands that DMOs […]

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Masters of complexity & change: What travel & tourism needs from the academy

March 1, 2022
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Masters of complexity & change: What travel & tourism needs from the academy. Background image by geralt (CC0) via Pixabay. https://pixabay.com/illustrations/colorful-abstract-artwork-art-3256055/ Mortar board. https://pixabay.com/vectors/graduation-cap-hat-achievement-309661/

Many travel & tour­ism edu­ca­tion­al insti­tu­tions could be unin­ten­tion­ally restrict­ing stu­dents’ abil­ity to see the ‘big pic­ture’.  And some edu­cat­ors may be too tied to their pet per­spect­ives and untested the­or­ies to be doing their stu­dents any favours.  Edu­cat­or and entre­pren­eur Lauren Uğur reck­ons the academy can bet­ter reflect real­ity while equip­ping stu­dents to face it. […]

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Good news in travel & tourism February 2022

February 28, 2022

Share "Good news in travel & tourism" as you would a spicy somtam. Image by 41330 (CC0) via Pixabay. https://pixabay.com/photos/somtum-dish-thailand-sausage-meal-1549340/

“Good news in travel & tour­ism” wraps up a month of “Good Tour­ism” & “GT” Travel news, insights, and exper­i­ences. Share it as you would a spicy somtam bpu. It’s “GT”. And go! (Click/touch a menu item to go straight to it.) “Good Tour­ism” Insights “GT” Travel Exper­i­ences Good news from friends *Shock!* A civ­il­ised cli­mate debate […]

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Lessons in resilience: Binna Burra’s rise from the ashes

February 15, 2022

Lamington National Park, Queensland, Australia is easily accessible from BInna Burra Mountain Lodge

Des­pite a dev­ast­at­ing wild­fire in Septem­ber 2019 and the glob­al pan­dem­ic that fol­lowed, Aus­trali­a’s Binna Burra Lodge is open for busi­ness. Draw­ing from that recov­ery story, Jona­thon Day shares five les­sons in resi­li­ence that any tour­ism busi­ness can apply. It’s a “Good Tour­ism” Insight. [You too can write a “GT” Insight.] On Septem­ber 8, 2019, a bushfire […]

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You can’t furlough an elephant: How Laos’ ECC is surviving the COVID crisis

February 8, 2022

One can't simply furlough a bull elephant and his mahout. Image supplied by the Elephant Conservation Center in Sayaboury, Laos.

What would you do if rev­en­ues dried up but you had dozens of ele­phants to look after? The Ele­phant Con­ser­va­tion Cen­ter (ECC) in Say­a­boury, Laos faced this situ­ation as COVID-19 lock­downs and travel bans bit in March 2020. ECC found­ing part­ner Sébas­tien Duffil­lot shares what they did. It’s a “Good Tour­ism” Insight. [Thanks to “GT” Destination […]

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Tourism’s common challenge: How do we create ‘community shared value’?

February 1, 2022

A common challenge. Image by sasint (CC0) via Pixabay. https://pixabay.com/photos/sunset-men-silhouettes-helping-1807524/

Are there needs, wants, and desires com­mon to all (or most) indi­vidu­als with­in your com­munity? How might travel & tour­ism serve them? K Michael Hay­wood explores the chal­lenge all des­tin­a­tions face if they wish to cre­ate ‘com­munity shared value’. It’s a “Good Tour­ism” Insight. [You too can write a “GT” Insight.] Des­tin­a­tions Inter­na­tion­al, the pro­fes­sion­al asso­ci­ation for […]

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