Believe in Bhutan: Book a meeting at ITB for sustainable, affordable, life-changing tours


Believe in Bhutan: Book a meeting at ITB for sustainable, affordable, life-changing tours. Bhutan Believe.

Believe it.  Bhutan, the land famed for its Gross Nation­al Hap­pi­ness, majest­ic land­scapes, and unique cul­tur­al exper­i­ences, is now more access­ible than ever for trav­el­lers.  This is thanks to sev­er­al key improve­ments in travel pro­ced­ures, includ­ing a sim­pli­fied visa pro­cess, reduced Sus­tain­able Devel­op­ment Fee (now US$100 per day), and increased flight options.  Not only that, […]

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Discover >100 new carbon-neutral ways to experience Thailand at ITB Berlin 2024


Discover 100 new carbon-neutral ways to experience Thailand at ITB Berlin 2024

Are you attend­ing ITB Ber­lin 2024 and look­ing for fun and inspir­ing new car­­bon-neut­ral tours and activ­it­ies in Thai­l­and for your increas­ingly cli­mate-aware cus­tom­ers? You’re in luck because the Thai Eco­tour­ism and Adven­ture Travel Asso­ci­ation (TEATA), in part­ner­ship with lead­ing Thai research and edu­ca­tion insti­tutes, is rolling out more than 100 new, inspir­ing tours designed to reduce […]

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Prof Soile Veijola on tourism studies, overtourism, the present, and the future

February 13, 2024
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Professor Soile Veijola. Photo by Kaisa Sirén.

For all its diverse onto­lo­gies and epi­stem­o­lo­gies, tour­ism aca­demia and research have not influ­enced industry prac­tice as much as it could have, accord­ing to Soile Vei­jola. That puts her hopes of an ‘eth­ic­al turn’ in tour­ism at risk and has her wor­ried about the future of the phe­nomen­on. It’s a “Good Tour­ism” Insight.

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Don’t forget niches: Marketing to micro-communities for sustainable tourism growth


'Niche inspiration', Image supplied by Chameleon Strategies, with credit to Shutterstock.com/Graceful Digital Shutterstock.com/Ground Picture Shutterstock.com/Mike_O Shutterstock.com/Bill45 Shutterstock.com/Anna Jedynak Shutterstock.com/goodluz Shutterstock.com/CandyRetriever Shutterstock.com/SALMONNEGRO-STOCK

“Instead of reach­ing a mass audi­ence, des­tin­a­tions can be a big fish in a small pond by focus­ing on niche mar­kets, where they can excel and provide the most value to both vis­it­ors and the tour­ism industry.” So says Jens Thraen­hart, glob­al tour­ism strategist and found­ing part­ner of UNWTO Affil­i­ate Mem­ber Chamele­on Strategies.  Accord­ing to […]

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‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do


‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do. Image by Markus Spiske (CC0) via Unsplash. https://unsplash.com/photos/people-gathered-outside-buildings-holding-climate-justice-now-signage-dYZumbs8f_E

There is increas­ing chat­ter on social media about the need for ‘Cli­mate Justice’. At its core, Cli­mate Justice is ensur­ing a very strong meas­ure of pro­tec­tion for those who did the least to cre­ate the ‘Code Red Cli­mate Crisis’, and who are likely to be the most to suf­fer from cli­mate change, and who are […]

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What did tourism learn from the COVID-19 pandemic?

February 8, 2024

What was the main lesson of the COVID-19 pandemic, and has the travel & tourism industry learned it? Base image generated by DALL-E, which was prompted for a surrealist image of a viral particle in front of a classroom. "GT" added 'Lessons'.

What was the main les­son of the COVID-19 pan­dem­ic, and has the travel & tour­ism industry learned it? It’s a “Good Tour­ism” Insight Bites ques­tion. Your cor­res­pond­ent put the ques­tion to the travel & tour­ism stake­hold­ers in the “GT” net­work, invit­ing emailed writ­ten responses of no more than 300 words.  Thanks to the 10 respond­ents who shared their thoughts […]

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