'Tourism's Horizon: Travel for the Millions' book cover

‘Tour­is­m’s Hori­zon: Travel for the Millions’

‘Tourism’s Horizon: Travel for the Millions’, the book

In 2025, Tourism’s Hori­zon: Travel for the Mil­lions, the Substack blog and “Good Tour­ism” Insight Part­ner, pub­lished a book of the same name com­piled by its founder Dr Jim Butcher.

The book is divided into two parts: a col­lec­tion of in-depth inter­views with lead­ing schol­ars reflect­ing on the evol­u­tion and future of tour­ism; and a series of thought-pro­vok­ing essays drawn from the TH:TM Substack and The “Good Tour­ism” Blog.

Archived below are the “GT” Insights that were adap­ted for the Tour­is­m’s Hori­zon: Travel for the Mil­lions book, and the TH:TM inter­view sum­mar­ies and reflec­tions pub­lished as “GT” Insights. Enjoy this col­lec­tion and know that there is so much more con­tent in the TH:TM book, which is avail­able in print and elec­tron­ic formats.

The happiness factor: Social tourism is sustainable tourism

August 6, 2024

Social tourism, social good? Image by Guille Pozzi (CC0) via Unsplash. https://unsplash.com/photos/silhouette-photo-of-woman-and-girl-on-shoreline-y1wVavuxZtE

Can ‘social tour­ism’ — char­ity- and/or tax­pay­er-sup­­por­ted hol­i­days — help alle­vi­ate stress in soci­ety and turn the travel & tour­ism industry’s off-sea­son frowns upside down?  Scott McCabe thinks so.  Pro­fess­or McCabe penned this “Good Tour­ism” Insight at the invit­a­tion of Tourism’s Hori­zon: Travel for the Mil­lions, a “GT” Insight Part­ner. Fam­ily hol­i­days: A fine time … Term-time hol­i­day fines were back in […]

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Posted in Insights & Best Practices, 'Tourism's Horizon: Travel for the Millions' book, "Good Tourism" in Europe, "Good Tourism" in the United Kingdom, "GT" Destinations & Places
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Conservation, climate, culture challenge food tourism in Botswana

June 25, 2024

Botswana's Okavango Delta is important to the country's food security as well as its food tourism potential. Aerial shot of the Okavango River, Shakawe, Botswana by Wynand Uys (CC0) via Unsplash. https://unsplash.com/photos/aerial-photography-of-body-of-water-4ZCA3xukIso

Delly Cha­ti­bura sees a huge oppor­tun­ity for Bot­swana to lever­age its nat­ur­al and cul­tur­al resources for food secur­ity and good food tour­ism. But con­ser­va­tion, cli­mate, and cul­tur­al chal­lenges impede food tour­ism in Bot­swana. Food cul­tures are often integ­ral to tour­ism, with Bangkok’s street food, New York’s diners, tea in China, and French baguettes being four arbit­rary examples. But how many of the world’s tour­ists are famil­i­ar with Botswana’s rich food cul­ture, and the issues attend­ing it? 

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Posted in "GT" Destinations & Places, 'Tourism's Horizon: Travel for the Millions' book, "Good Tourism" in Africa, "Good Tourism" in Botswana, Insights & Best Practices
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Prof Valeria Minghetti on peer review, overtourism, regenerative tourism, and how to succeed

May 14, 2024

Professor Valeria Minghetti: "[B]e curious. Never stop asking yourself questions. Curiosity and the desire to find solutions is what makes a difference ..."

“Nev­er stop ask­ing your­self ques­tions. Curi­os­ity and the desire to find solu­tions is what makes a dif­fer­ence,” accord­ing to Valer­ia Minghetti. Such an atti­tude will take young­sters a long way in travel & tour­ism, she reck­ons. And it must be redoubled at the very highest levels of aca­demia and industry. Saverio F Ber­to­lu­cci inter­viewed Prof Minghetti […]

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Posted in Insights & Best Practices, 'Tourism's Horizon: Travel for the Millions' book, Insight Interviews
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Venice ‘bookable’: Italians lose freedom of movement

May 8, 2024
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Are Venice’s new day-tripper rules and regulations having the desired effect? Or are they unreasonably restricting Italians' freedom of movement? Venice carnival masks image by Leo (CC0) via Pixabay. https://pixabay.com/photos/venice-mask-venice-venice-carnival-4764619/ "GT" added "Halt!"

Are Venice’s new day-trip­per rules hav­ing the desired effect? Or are they unreas­on­ably restrict­ing Itali­ans’ free­dom of move­ment? This is Domin­ic Standish’s second “Good Tour­ism” Insight at the invit­a­tion of Tourism’s Hori­zon, a “GT” Insight Part­ner. [You too can write a “GT” Insight. Your organ­isa­tion can also become a “GT” Part­ner.] Book­ings and fees Since April 25, […]

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Posted in "GT" Destinations & Places, 'Tourism's Horizon: Travel for the Millions' book, "Good Tourism" in Europe, "Good Tourism" in Italy, "GT" news & events, "GT" news from Europe, Insights & Best Practices
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Prof Dimitrios Buhalis on ‘overtourism’ and the ‘democratisation of tourism’

February 29, 2024
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Professor Dimitrios Buhalis on the ‘democratisation of tourism’ vs ‘overtourism’ ... “[T]here is no such thing as overtourism!”

There’s always a ten­sion between rights and respons­ib­il­it­ies; the prom­ise of free­dom for one­self and the poten­tial to infringe upon oth­ers.  This is play­ing out in debates about travel & tour­ism, and about what ‘pro­gress’ looks like.  For Dimitri­os Buhal­is, prag­mat­ic prob­lem-solv­ing is key to achiev­ing win-win out­comes … for the bil­lions who won’t be denied […]

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Posted in Insights & Best Practices, 'Tourism's Horizon: Travel for the Millions' book, Insight Interviews
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Prof Julio Aramberri on freedom, progress, and academia’s ‘scissors crisis’

February 20, 2024

Julio Aramberri. Picture (c) by Antonio Heredia for an 'El Mundo' article, May 22, 2020. https://www.elmundo.es/opinion/2020/05/22/5ec7cd5f21efa0e55b8b45b0.html

Julio Ara­m­berri reck­ons con­tem­por­ary tour­ism aca­demia tends to focus on either “point­less prag­mat­ism” or “shrill reproof”; the excesses of ‘Right’ and ‘Left’. But ‘pro­gress’ is nuanced and can be poin­ted to in amus­ing ways: “Little could Marx ima­gine that the wish­ful ‘work­ers of all lands, unite’ carved in his Highg­ate grave would come true … […]

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