'Tourism's Horizon: Travel for the Millions' book cover

‘Tour­is­m’s Hori­zon: Travel for the Millions’

‘Tourism’s Horizon: Travel for the Millions’, the book

In 2025, Tourism’s Hori­zon: Travel for the Mil­lions, the Substack blog and “Good Tour­ism” Insight Part­ner, pub­lished a book of the same name com­piled by its founder Dr Jim Butcher.

The book is divided into two parts: a col­lec­tion of in-depth inter­views with lead­ing schol­ars reflect­ing on the evol­u­tion and future of tour­ism; and a series of thought-pro­vok­ing essays drawn from the TH:TM Substack and The “Good Tour­ism” Blog.

Archived below are the “GT” Insights that were adap­ted for the Tour­is­m’s Hori­zon: Travel for the Mil­lions book, and the TH:TM inter­view sum­mar­ies and reflec­tions pub­lished as “GT” Insights. Enjoy this col­lec­tion and know that there is so much more con­tent in the TH:TM book, which is avail­able in print and elec­tron­ic formats.

Thimlich Ohinga: UNESCO World Heritage site management is failing a local community

August 14, 2025
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The walls remain: Thimlich Ohinga Exclusionary heritage management is failing a community in Kenya

Even as Thim­lich Ohinga’s dry stone walls crumble, the loc­al com­munity con­tin­ues to be excluded from the man­age­ment of the Kenyan UNESCO World Her­it­age site. 

This accord­ing to tour­ism officer Doreen Nyam­wey­a’s who shares her second “Good Tour­ism” Insight:

Last month, July 2025, I spent time in Migori County, Kenya, on a field vis­it for my MSc thes­is on respons­ible tour­ism aware­ness levels among host com­munit­ies in her­it­age destinations …

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Posted in "GT" Destinations & Places, 'Tourism's Horizon: Travel for the Millions' book, "Good Tourism" in Africa, "Good Tourism" in Kenya, Insights & Best Practices
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St Helena got an airport: Where to now for one of Earth’s remotest places?

April 29, 2025

Commercial flights from St Helena Airport, the island's first and only airport, commenced late 2017. Photo by Craig Williams,

It’s not news, but it will be news to many. The remote island of St Helena and its tiny pop­u­la­tion got a USD 380 mil­lion air­port. That was shortly before the glob­al COVID shut­downs.  While St Helena Air­port (HLE) has yet to deliv­er on its tour­ism and eco­nom­ic devel­op­ment poten­tial, Mar­cella Mit­tens and many other […]

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Posted in Insights & Best Practices, 'Tourism's Horizon: Travel for the Millions' book, "Good Tourism" in Africa, "Good Tourism" in Saint Helena, Ascension, and Tristan da Cunha, "GT" Destinations & Places
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The problem with critical tourism studies

March 25, 2025

The problem with critical tourism studies (CTS). Is CTS losing its edge? Starfish image by Dulcey Lima (CC0) via Unsplash. https://unsplash.com/photos/a-starfish-on-a-sandy-beach-next-to-a-shell-q05M_2xqZUI

Is crit­ic­al tour­ism stud­ies los­ing its edge? Are CTS schol­ars shy­ing away from the polit­ics that are at the heart of crit­ic­al the­ory? Prof Mary Mosta­fanezhad writes this “Good Tour­ism” Insight about crit­ic­al tour­ism stud­ies at the invit­a­tion of Tour­is­m’s Hori­zon: Travel for the Mil­lions, a “GT” Insight Part­ner. Not what you expect Crit­ic­al tour­ism studies […]

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Posted in Insights & Best Practices, 'Tourism's Horizon: Travel for the Millions' book
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Tourism and solidarity with Ghana & the developing world: Can they go hand in hand?

March 18, 2025

Whose future is it anyway? Tourism and solidarity with Ghana & the developing world: Can they go hand in hand? Photo by Ransford Quaye (CC0) via Unsplash. https://unsplash.com/photos/woman-in-black-tank-top-and-blue-and-white-floral-skirt-standing-on-beach-during-daytime-b6KGlgCxH4o

Is tour­ism from the developed world com­pat­ible with the devel­op­ing world? Ceri Dingle believes so, and argues that if people could vis­it devel­op­ing places without pater­nal­ist­ic pity and pre­ju­dice they would help sup­port the sort of devel­op­ment and pro­gress loc­als want. Ms Dingle writes this “Good Tour­ism” Insight about her edu­ca­tion char­ity WORLD­write and its experiences […]

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Posted in "GT" Destinations & Places, 'Tourism's Horizon: Travel for the Millions' book, "Good Tourism" in Africa, "Good Tourism" in Ghana, Insights & Best Practices
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A matter of taste: Travellers, tourists, and ‘tourism for peace’

November 4, 2024
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Travellers, tourists, and tourism for peace ... Picture of flat tyre with peace sign hub cap by Charles Pickrell (CC0) via Unsplash.

Does being a ‘trav­el­ler’ or a ‘tour­ist’ have any­thing to do with ‘tour­ism for peace’? Jim Butcher ques­tions Fabio Car­bone’s cari­ca­ture of arrog­ant tour­ists and his claim that only trav­el­lers hold the keys to world peace.  A grand claim Fabio Car­bone, glob­al ambas­sad­or of the Inter­na­tion­al Insti­tute of Peace Through Tour­ism (a notion endorsed by the United Nations […]

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Preserving Nigeria’s cultural heritage through authenticity in tourism, education, technology

October 1, 2024

Calabar Carnival, ‘Africa’s Biggest Street Party, part of Nigeria's cultural heritage Akintomiwaao, CC BY-SA 4.0 , via Wikimedia Commons

Today, ‘Octo­ber First’, is Nigeria’s Nation­al Inde­pend­ence Day. To mark the occa­sion, UK-based Nigeri­an aca­dem­ic Shola Osinaike makes a case for con­nect­ing Nigeria’s cul­tur­al her­it­age to its prom­ising future through authen­t­ic exper­i­ences in tour­ism, edu­ca­tion, and tech­no­logy. Thanks to “Good Tour­ism” Insight Part­ner Tourism’s Hori­zon: Travel for the Mil­lions for invit­ing Dr Osinaike to write […]

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Posted in "GT" Destinations & Places, 'Tourism's Horizon: Travel for the Millions' book, "Good Tourism" in Africa, "Good Tourism" in Nigeria, Insights & Best Practices
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