Dr Shola Osinaike

Dr Shola Osinaike

Shola Osinaike

Shola Osinaike is a prin­cip­al lec­turer and the head of tour­ism, hos­pit­al­ity, and events at Can­ter­bury Christ Church Uni­ver­sity, UK.

Dr Osinaike’s research interests include sus­tain­able busi­ness prac­tices, stra­tegic organ­isa­tion­al cul­ture, and cur­rent issues in tour­ism and hospitality.

Detty December: The rise of diaspora tourism in Nigeria

July 31, 2025

The colourful Calabar Carnival, ‘Africa’s Biggest Street Party’, is where tradition and modernity can mingle and is part of Detty December, a diaspora tourism draw. Pic by Teemages, CC BY-SA 4.0, via Wikimedia Commons.

Detty Decem­ber is peak sea­son for tour­ism in Niger­ia thanks to the arrival of hun­dreds of thou­sands of expat­ri­ate Nigeri­ans and tour­ists with Nigeri­an her­it­age. Dia­spora tour­ism is a boon to Nigeri­a’s eco­nomy and a life­line to many of its ter­tiary indus­tries, includ­ing tour­ism. But can it be sus­tained, extended?

Thanks to “Good Tour­ism” Insight Part­ner Tourism’s Hori­zon: Travel for the Mil­lions for invit­ing Dr Shola Osinaike to write this “Good Tour­ism” Insight. (You too can write one.)

Read More Detty December: The rise of diaspora tourism in Nigeria
Posted in "GT" Destinations & Places, "Good Tourism" in Africa, "Good Tourism" in Nigeria, Insights & Best Practices
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Preserving Nigeria’s cultural heritage through authenticity in tourism, education, technology

October 1, 2024

Calabar Carnival, ‘Africa’s Biggest Street Party, part of Nigeria's cultural heritage Akintomiwaao, CC BY-SA 4.0 , via Wikimedia Commons

Today, ‘Octo­ber First’, is Nigeria’s Nation­al Inde­pend­ence Day. To mark the occa­sion, UK-based Nigeri­an aca­dem­ic Shola Osinaike makes a case for con­nect­ing Nigeria’s cul­tur­al her­it­age to its prom­ising future through authen­t­ic exper­i­ences in tour­ism, edu­ca­tion, and tech­no­logy. Thanks to “Good Tour­ism” Insight Part­ner Tourism’s Hori­zon: Travel for the Mil­lions for invit­ing Dr Osinaike to write […]

Read More Preserving Nigeria’s cultural heritage through authenticity in tourism, education, technology
Posted in "GT" Destinations & Places, 'Tourism's Horizon: Travel for the Millions' book, "Good Tourism" in Africa, "Good Tourism" in Nigeria, Insights & Best Practices
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