What is ‘authenticity’ in travel & tourism?

September 29, 2025

What is ‘authenticity’ in travel & tourism?

‘Authen­ti­city’ is the ideal for many trav­el­lers, influ­en­cers, and com­ment­at­ors. But what is it? Can des­tin­a­tion mar­keters and tour­ism pro­fes­sion­als pack­age it and sell it … authentically? 

Thanks to Prof Valer­ia Minghetti and Dr Sham­iso Nyajeka for tak­ing the time to share their thoughts on the ques­tion. Their responses appear in the order received. 

And thanks to Dr Seye­deh Fate­meh Mosta­favi Shirazi for an insight into the chal­lenges of domest­ic over­tour­ism in north­ern Iran.

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What is good tourism? “Good Tourism” & “GT” Travel wrap July-August 2025

August 29, 2025

What is good tourism? Share the “Good Tourism” & “GT” Travel wrap July-August 2025 as you would a green salad. Image by Nadine Primeau (CC0) via Unsplash. "GT" added the word "Share ..." https://unsplash.com/photos/sliced-broccoli-and-cucumber-on-plate-with-gray-stainless-steel-fork-near-green-bell-pepper-snowpea-and-avocado-fruit-l5Mjl9qH8VU

Wel­come to the July-August 2025 wrap of “Good Tour­ism” & “GT” Travel news, insights, and exper­i­ences shared by friends and Part­ners of The “Good Tour­ism” Blog. [You too can share.] What is good tour­ism? The “Good Tour­ism” Blog nev­er defines ‘good tour­ism’. Your cor­res­pond­ent would nev­er be so bold. The fact is that what’s good for […]

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Undertourism: Who’s suffering, and why?

August 26, 2025

Gemini AI-generated image prompted by the headline of this post: Undertourism: "Who's suffering, and why?" Per Gemini: "This image uses the well-known 'tip of the iceberg' metaphor. The beautiful, stable tip above the water represents the visible, successful luxury end of the tourism industry. Below the surface, however, the massive, unseen foundation is fracturing and breaking apart, symbolising the hidden suffering of the smaller, foundational players who support the entire structure." “GT” cropped it and added the words.

Under­tour­ism: Who’s suf­fer­ing, and why?

Many thanks to Saverio Francesco Ber­to­lu­cci, Jim Butcher, Dorji Dhradhul, K Michael Hay­wood, and Chris Kit­tish­in­nak­uppe for shar­ing their thoughts on ‘under­tour­ism’; the flip side of ‘over­tour­ism’.

Their responses appear in the order received. 

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Tourism, war, and peace

August 19, 2025

Tourism, war, and peace: Some are calling on tourism leaders to do more to promote peace. Given that tourism is often among the first casualties of war, in what tangible and measurable ways can its leaders foster peace and understanding? Gemini-generated image cropped by "GT" with words added.

Some are call­ing on tour­ism lead­ers to do more to pro­mote peace. Giv­en that tour­ism is often among the first cas­u­al­ties of war, in what tan­gible and meas­ur­able ways can its lead­ers foster peace and understanding?

Four respond­ents from the “Good Tour­ism” net­work took the time to share their thoughts.

Have a thought to share? Respond in the com­ments at any time. 

Or write a Bite. 

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What is good tourism? “Good Tourism” & “GT” Travel wrap May-June 2025

June 30, 2025

What is good tourism in May-June 2025? Perhaps it is sharing surplus produce with your neighbours … Photo of sharing surplus tomatoes by Elaine Casap (CC0) via Unsplash https://unsplash.com/photos/bowl-of-tomatoes-served-on-person-hand-qgHGDbbSNm8

Wel­come to the May-June 2025 wrap of “Good Tour­ism” & “GT” Travel news, insights, and exper­i­ences shared by friends and Part­ners of The “Good Tour­ism” Blog. [You too can share.] What is good tour­ism? Per­haps it is shar­ing sur­plus pro­duce with your neigh­bours … “Good Tour­ism” nev­er defines ‘good tour­ism’. Your cor­res­pond­ent would nev­er be so bold. […]

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Signalling or substance in tourism: What’s your take?

June 17, 2025

Signalling or substance in tourism: What's your take? Image generated by Gemini AI. "GT" cropped it and added the words.

Sig­nalling or sub­stance: What’s your assess­ment of the cur­rent bal­ance between ‘vir­tue sig­nalling’ and genu­ine ‘best prac­tice’ in the tour­ism industry where you live, work, or operate?

Have a thought to share? Respond in the com­ments at any time.

Thanks to the fol­low­ing five respond­ents for tak­ing the time to share their thoughts: 

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