Irit Shmuel

Dr Irit Shmuel

Irit Shmuel is a tour­ism research­er and lec­turer at the Jer­u­s­alem Mul­tidiscip­lin­ary Col­lege, Israel. She is also involved in sev­er­al inter­na­tion­al research and teach­ing pro­jects in col­lab­or­a­tion with aca­dem­ic insti­tu­tions worldwide.

Dr Shmuel holds a PhD in Geo­graphy with a spe­cial­isa­tion in tour­ism. Her research focuses on tour­ism dis­course, includ­ing travel writ­ing, media rep­res­ent­a­tions, and tour­ist ima­gin­ar­ies, along­side the study of tour­ist skills. In addi­tion, she con­ducts research on rur­al and com­munity-based tour­ism, with par­tic­u­lar atten­tion to tour­ism plan­ning and devel­op­ment in loc­al contexts.