K Michael Haywood

Prof K Michael Haywood

Prof K Michael Haywood

K Michael Hay­wood is Pro­fess­or Emer­it­us, School of Hos­pit­al­ity, Food and Tour­ism at the Uni­ver­sity of Guelph in Ontario, Canada.

“As a former pro­fess­or and con­sult­ant to the hos­pit­al­ity and tour­ism indus­tries, I now host the Des­tin­a­tions-in-Action blog on substack from my Tour­ism Studio.”

Michael has also writ­ten for The “GT” Travel Blog.

Also find him on Linked­In.

Towards ‘magnificence’: The aspirational trajectory of value-creating journeys

March 8, 2022

Towards ‘magnificence’: The aspirational trajectory of value-creating journeys. Image by Jill Wellington (CC0) via Pixabay. https://pixabay.com/photos/woman-girl-freedom-happy-sun-591576/

‘Mag­ni­fi­cent’, the adject­ive, should prop­erly be applied to human actions and vir­tues rather than tan­gible things, derived as it is from the Lat­in ‘mag­num facere’, which means to do some­thing great.  Why is ‘Mag­ni­fi­cence’ K Michael Hay­wood’s “North Star”? And how does he think tour­ism should nav­ig­ate towards it? Cre­at­ing ‘Com­munity Shared Value’ demands that DMOs […]

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Tourism’s common challenge: How do we create ‘community shared value’?

February 1, 2022

A common challenge. Image by sasint (CC0) via Pixabay. https://pixabay.com/photos/sunset-men-silhouettes-helping-1807524/

Are there needs, wants, and desires com­mon to all (or most) indi­vidu­als with­in your com­munity? How might travel & tour­ism serve them? K Michael Hay­wood explores the chal­lenge all des­tin­a­tions face if they wish to cre­ate ‘com­munity shared value’. It’s a “Good Tour­ism” Insight. [You too can write a “GT” Insight.] Des­tin­a­tions Inter­na­tion­al, the pro­fes­sion­al asso­ci­ation for […]

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Winning from within: How can travel & tourism stem the brain drain?

December 7, 2021

Winning from within: How can travel & tourism stem the brain drain? Image by geralt (CC0) via Pixabay. https://pixabay.com/photos/understanding-spark-lightning-hand-3914811/

Travel & tour­ism is every­one’s busi­ness. It’s all about people. How do we keep people allied and inspired in organ­isa­tions, des­tin­a­tions, and host com­munit­ies?  K Michael Hay­wood tackles this prob­lem in his third “Good Tour­ism” Insight. [You too can write a “GT” Insight.] “Aston­ish, Smarter Tour­ism by Design” (my new e‑book yet to be pub­lished) opens […]

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Smart clusters: How tourism destinations can organise for a better future

November 9, 2021

Our Milky Way is a cluster of stars that includes ours. Image by Greg Rakozy (CC0) via Unsplash. https://unsplash.com/photos/oMpAz-DN-9I

How can travel & tour­ism stake­hold­ers work and play bet­ter togeth­er with­in des­tin­a­tions to ensure optim­al out­comes?  K Michael Hay­wood sug­gests clus­ter­ing. It’s a “Good Tour­ism” Insight. [You too can write a “GT” Insight.] There is strong evid­ence link­ing pos­it­ive busi­ness per­form­ance and out­comes with soci­et­al out­comes and life-affirm­­ing val­ues. Nev­er­the­less, many tour­ism enter­prises remain […]

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Can tourism destinations-as-communities be better & smarter by design?

October 12, 2021

Can destinations-as-communities be better & smarter by design? Image by Gerd Altmann (CC0) via Pixabay. https://pixabay.com/illustrations/cyber-artificial-intelligence-brain-4062449/

What does it mean to col­lab­or­at­ively design tour­ism at the com­munity level? And to what end? If it is to strive towards a ‘good’, ‘bet­ter’, ‘smarter’ tour­ism, what does that look like? Retired uni­ver­sity pro­fess­or K Michael Hay­wood shares his vis­ion.  It’s a “Good Tour­ism” Insight. [Thanks to Jim Butcher for invit­ing Prof Hay­wood to write a “GT” […]

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