Dr Jim Butcher

Dr Jim Butcher

Jim Butcher

Jim Butcher is a lec­turer and writer who has writ­ten a num­ber of books on the soci­ology and polit­ics of tour­ism. Dr Butcher blogs at Polit­ics of Tour­ism, tweets at @jimbutcher2, and is the founder of Tour­is­m’s Hori­zon: Travel for the Mil­lions.

Jim has also writ­ten for The “Good Tour­ism” Travel Blog.

Prof Greg Richards on academic silos, localism, overtourism, and modernity

November 13, 2023

Prof Greg Richards took part in the Tourism's Horizon Interviews and spoke about academic silos, localism, overtourism, and modernity

Greg Richards thinks more of us should lift our gaze from our nar­row aca­dem­ic, busi­ness, and loc­al con­cerns. We should scan the hori­zons of what we (think we) know, and try harder to under­stand the prim­or­di­al instinct we have to travel and the human incent­ives that drive the tour­ism industry.  Pro­fess­or Richards is the subject […]

Read More Prof Greg Richards on academic silos, localism, overtourism, and modernity

Was this the European summer of terrible tourists? Give us a break, media!

September 26, 2023
One Comment

Was this the European summer of terrible tourists? Give us a break! Surrealist representation of a terrible tourist by DALL-E.

“Hordes” and “swarms” of tour­ists “forced through a well-oiled fun­nel” to “crawl” through our cher­ished spaces, releg­at­ing them to “back­drops” for selfies. Per­haps we should tell them to “go home” and “stay away” from our “per­fect places”. Is this the scape­goat­ing pro­pa­ganda of a para­noid author­it­ari­an state? No, it’s just media por­tray­als of ter­rible tourists. […]

Read More Was this the European summer of terrible tourists? Give us a break, media!

What is ‘Tourism’s Horizon: Travel for the Millions’?


What is Tourism’s Horizon: Travel for the Millions? Image by Pierre-Laurent Durantin (CC0) via Pixabay.

I star­ted Tour­is­m’s Hori­zon: Travel for the Mil­lions very recently. But what is it? Per­haps a bet­ter ques­tion is: “Who are Tour­is­m’s Hori­zon: Travel for the Mil­lions?” We are a diverse range of people, from aca­demia, journ­al­ism, and industry who share a love of hol­i­days and a desire to optim­ist­ic­ally explore the eco­nom­ic and cul­tur­al advantages […]

Read More What is ‘Tourism’s Horizon: Travel for the Millions’?

Language skills in tourism: Why the Anglosphere needs to appreciate them

and April 5, 2023

Language skills in tourism Why the Anglosphere needs to value them higher Image by Towfiqu barbhuiya (CC0) via Unsplash. https://unsplash.com/@towfiqu999999

The import­ance of lan­guages is uni­ver­sal.  How­ever, in nat­ive Eng­l­ish-speak­­ing coun­tries such as the United King­dom, lan­guage edu­ca­tion has been neg­lected.  This has implic­a­tions for the inbound travel, tour­ism, and hos­pit­al­ity indus­tries and their work­ers, accord­ing to Kar­en Thomas and Jim Butcher. Dr Thomas was the lead research­er for a study on the top­ic. Drs Thomas […]

Read More Language skills in tourism: Why the Anglosphere needs to appreciate them

War in Ukraine and the real ‘ethical tourism’

March 12, 2022

What does war in Ukraine mean (if anything) for the concept of ethical tourism?

The travel & tour­ism industry can do plenty to sup­port the people of Ukraine in their fight for free­dom, such as lever­age its com­mu­nic­a­tions and pay­ments chan­nels.  That would rep­res­ent a truly ‘eth­ic­al tour­ism’, accord­ing to Jim Butcher. It’s a “Good Tour­ism” Insight. [You too can write a “GT” Insight.] I’ve nev­er been a fan of […]

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In praise of holiday Fordism & why it’s misanthropic to malign mass tourism

August 24, 2021
One Comment

Dr Butcher defends the much-maligned mass tourist. Image by Kindel Media (CC0) via Pexels. https://www.pexels.com/photo/sea-flight-sunny-beach-8185803/

Nearly every­one wants to escape their every­day and take a hol­i­day, includ­ing work­ing people with small budgets and lim­ited time. Does that mean they, and those who cater to them, are ter­rible people?  Jim Butcher does­n’t think so. In his third “Good Tour­ism” Insight, Dr Butcher paints mass tour­ism in a pro­gress­ive light and defends […]

Read More In praise of holiday Fordism & why it’s misanthropic to malign mass tourism