Jeff Wilks

Dr Jeff Wilks

Dr Jeff Wilks

Jeff Wilks is a qual­i­fied law­yer and psy­cho­lo­gist spe­cial­ising in travel health, safety, and well­being. Hav­ing grown up in Pap­ua New Guinea, Jeff’s early train­ing was in cross-cul­tur­al psy­cho­logy, which earned him a PhD from the Uni­ver­sity of Queens­land, Aus­tralia and con­firmed a love of travel. Dr Wilks has led risk man­age­ment pro­grams inter­na­tion­ally, spoken at min­is­teri­al meet­ings and industry for­ums, and authored sev­en tour­ism safety books.

An act­ive mar­ine safety prac­ti­tion­er and scuba diving instruct­or, in 2003 Jeff was awar­ded an Inter­na­tion­al Life Sav­ing Fed­er­a­tion Cita­tion of Mer­it for his con­tri­bu­tion to risk man­age­ment and beach safety. In 2017 he was awar­ded a Com­mon­wealth Dip­loma by the Roy­al Life Sav­ing Soci­ety (UK) for his con­tri­bu­tions to water safety and drown­ing prevention.

Dr Wilks has also writ­ten for The “GT” Travel Blog.

Behind Asian tourism’s success story: Risk and marketing


Behind Asian tourism’s success story: Risk and marketing. Image by Gemini.

Glob­al tourism’s centre of grav­ity has shif­ted to Asia. But how do Asi­an des­tin­a­tions main­tain their spec­tac­u­lar growth amidst nat­ur­al dis­asters, pan­dem­ics, and geo­pol­it­ic­al instability? 

Dr Dav­id Beir­man and Dr Jeff Wilks reveal the strategies behind the region’s resi­li­ence in their upcom­ing book, ‘Risk and Tour­ism Mar­ket­ing in Asia’. And Bernie Rosen­bloom shares key find­ings from his chapter on Laos.

Read More Behind Asian tourism’s success story: Risk and marketing